Digital Marketing Case Study - IEP

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MO Agency
MO Agency

IEP

website design & development

CW Copywriting
UI User Interface
UX User Experience
WebD Website Design
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Client & Project Background

Investec recently spun off its industrial holdings into an independent investment holding company – IEP. IEP approached MO to translate their new corporate identity to digital and design and build their new website.

Our Solution & Strategy

Key to IEP is their portfolio of investments. This section is both a scorecard and defines the business. MO worked hard to make this section both visual and informative, while making it intuitive and easy to navigate. Effort was put into the ‘About’ and ‘Our People’ sections. The website copy was drafted to best explain who IEP is and what they do.

Content

Because the portfolio section is so important to IEP, MO put massive emphasis here on creating the best usability, accessibility, and pleasure in the interaction between the user and the website. The navigation went through multiple prototypes and both MO and IEP are very happy with the final product; on both desktop and mobile..

User Interface design

With the portfolio section being so important to IEP, MO put massive emphasis here on creating the best usability, accessibility, and pleasure in the interaction between the user and the website. The navigation went through multiple prototypes and both MO and IEP are very happy with the final product; on both desktop and mobile.

navigation in action

With a large a varied portfolio, we knew we had to nail the navigation for this section. Working with IEP we translated their internal technical and industry specific investment classification into a user-friendly way to navigate the portfolio. Users can browse by company (Investments) or by industrial sector (Platforms). We also introduced a ‘tag cloud’ used to filter the investment by the products and services they provide. The portfolio scales to any user device.

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