Web Application Build Case Study - Norman Goodfellows

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Norman Goodfellows

Trade App

Anim Animation
CW Copywriting
DStra Digital Strategy
UI User Interface
UX User Experience
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Client & Project Background

Norman Goodfellows requested a solution for their trade clients, made up of restaurants, hotels, bars and clubs to be able to order on their account directly from their smart device or desktop. Prior to our solution all orders were called through to the call centre or emailed through to the orders department.

Our Solution & Strategy

Our new Trade App allows a customer to browse and order 5000+ products via desktop and mobile device. Customers are shown pricing with their unique discount structure as well as stock quantities. Placing an order on the Trade App creates a sales order on the Norman Goodfellows Syspro ERP system; stock is picked and scheduled for delivery within a matter of hours. No more paper work or unnecessary communication.

User interface Design

The interface was designed for mobile first, and then translated to desktop. In our research we found that although customers behind desktops did most of the ordering, we see this changing and wanted to encourage this change. E.g. A restaurant manager working the restaurant floor and suddenly discovers the restaurant is on its last few bottles of a favourite wine.

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