CRM, HubSpot, Digital Marketing & Transformation

What is Account-Based Marketing? Account-Based Marketing or ABM is a strategic approach in which an organisation considers and communicates with individual prospect or customer accounts as individual markets. Basically, through a research process, you decide which businesses or accounts you want to do business with and you market to the decision-makers in those companies. Why is ABM important to your business? An ABM strategy compliments the traditional short-term marketing goals of generating leads with efforts aimed at driving long-term revenue growth. An ABM strategy

A recent Johannesburg event brought to light some must-have business digital transformation tools for 2020. Below is the summary of the talk by HubSpot's Prateek Sharma. MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa. The event was attended by Sales and Marketing Technology professionals from various industries. 1. Dynamic Content Otherwise known as adaptive content, dynamic content refers to web content that changes based on a user's behaviour preferences and interests and is generated the moment a user requests a

The whole point of an SEO strategy is to cover as much digital property as possible and appear more credible to searchers in a bid to improve organic traffic to your website. Though search engines may be getting smarter, some work is still required on our part to ensure the right information gets delivered to search engines, and eventually to consumers. SEO is no longer a purely technical pursuit, and involves agencies delivering well on a vast number of features for their SEO package offerings to be considered as good. As with anything in life, there’s a right way and wrong way to go

Facebook is one of the largest social media platforms with over 2.32 billion active users globally. With the platform servicing more than half of the world’s internet-using community, which currently stands at 4.39 billion, advertising on the platform has become an essential part of many marketing campaigns. Facebook has accomplished a lot and… that’s enough for a