CRM, HubSpot, Digital Marketing & Transformation

Market with a magnet, not a shotgun. “Instead of outdated, interruptive marketing methods like buying ads, buying email lists, or cold calling, inbound marketing focuses on earning trust using educational content that draws prospects and consumers toward your website where they can learn more about what you sell on their own terms.” - HubSpot In a time where interest is earned not

1. Evaluate your current social media efforts and define objectives for improvement First, it’s essential to understand where you are and where you want to be. 6 Key assessment points to consider

Firstly, it’s important to note that while Inbound Marketers Attract, Engage and Delight their target market, they are always being supported by the… 3 pillars of Inbound Marketing 1. Growth-Driven-Design or GDD websites Using the inbound marketing methodology, websites have a growth-driven-design. This means we dive into what the best performing parts of the website are, search-engine-optimise the pages that need attention and cut the deadweight. Once you

It is well-known and widely utilised as it has a myriad of positive benefits. It can assist with: Boosting the productivity of staff Streamlining workflows Increasing conversions Quality lead generation Why is marketing automation important? The beauty of marketing automation is that it allows you to control, manage and run quite complex campaigns quite easily. Such

Blogging - the act of creating short-form content posted to your website’s “blog” page - a part of your website that should be regularly updated and therefore found online easily. That brings me to a big part of what the point of a blog is - online visibility. 1. Online Visibility for Financial Services Online visibility is exactly what it sounds like - being able to be found and seen on the internet. This could mean your business pops up a lot in search engines, on social media, on other people’s blogs as a guest writer, etc. Business blogging is one way to help get

In a report by research company, Mintel, it was found that 36% of consumers are comfortable with brands interacting directly with them on social channels and are significantly more likely to be satisfied with their financial services provider across a range of factors including the branch, ATM, website and mobile app. This suggests that a proactive social media strategy is critical because the more you can get your customers to engage with you on social media, the more satisfied and loyal they are likely to be. 8 Social Media Tips For The Finance Industry

1. Self Service and Digitisation of Financial Services Unlike older generations, Generation Z and millennials prefer to do 'admin' tasks as efficiently and with as little human contact as possible. Yes - they consider banking and investing as an admin task they'd prefer to have simplified, personalised and digitised. Setting up and promoting digitized products and customer service or experience portals which enable customers to sign up for services online, change products & services online, and view their information without going into a branch is an increasingly necessary

1. Focus on engaging content marketing and SEO (Inbound Marketing) "But as good as my brand's services are, they really aren't interesting enough to make engaging content from." We've heard this way too much before and though it may (or may not be) true - that's not the point. The lesson here is to change the way you think about content, and the best way to understand what I mean here is to answer this question yourself, as if you were someone included in your target market: Which headline are you more likely to click on? i) "Take Equity Investing to the Next

Inbound Marketing Campaigns Take Content Marketing to the Next Level In essence: Inbound Marketing is about being found by your prospects through helpful content and putting intelligent systems in place to vastly increase the amount of new business you get through it.