CRM, HubSpot, Digital Marketing & Transformation

1. Inbound Marketing suits more complex services or 'considered purchases' Marketing with traditional shotgun advertising like website banners or print placements gives you a tiny amount of space & a minimal word-count to convince someone to look into a solution that really requires a lot of consideration. It just doesn't work very well. Instead, brands in the financial services space are seeing great results using inbound marketing strategies bolstered by resonant content and smart marketing automation used to qualify and nurture leads. And when we talk about smart automation, we're

Opinions on PPC as Inbound or Outbound Marketing Some known Inbound marketers such as Tadeusz Szewczyk (Tad Chef on Twitter) reckon Inbound Marketing should by definition exclude paid media, thus PPC. We see

1. Use Buyer Personas Inbound Marketing is about 'marketing with a magnet, not a shotgun' and in order to attract customers into your marketing machine using helpful content, you'll need to understand them and their pain points more deeply... That's why, as Inbound marketers, we prefer to talk about 'buyer personas' rather than 'target market' or 'market segments. 'Buyer personas' describe groups of people in a 'human' way that's more useful for marketing and sales people. "A buyer persona is a

What is Outbound Marketing? Outbound marketing is interrupting. "It's interrupting people with an email while they're at work; with a cold call; with an ad while they're watching their favourite TV show - it's irritating. And what's happened in society is that someone built up some, 'traffic', whether it's a podcast or a TV show - and you rent a little piece of their traffic. It's just working less and less. People's tolerance for it has gone down and their ability to block it has gone way up." - Brian Halligan CEO of HubSpot, Inc. Bear in mind - there's nothing

What does CRM Stand For in Business? For business, powerful CRM is much more than a system, it’s a powerful philosophy about gaining and retaining customers & clients more efficiently. CRM stands for optimising the lead nurturing process by understanding who your buyers are and their position in the sales funnel. When understood and used correctly, CRM helps client-facing business people nurture deeper relationships and create more loyal customers. What Does CRM Stand For in Your Business? In light of creating more loyal

Is your brand helpful? Hopefully we’re all passionate about the brands we represent - meaning we’re at least a little biased or too eager to say: “Yes, our brand, our content is helpful”... Well, the truth is, helpful isn’t enough anyway. Content needs to be gripping. And it can be challenging putting ourselves in the shoes of an outsider who’s less interested in what you do all day than you are - so you might want to get an objective

According to Cisco; By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. In this day and age where the attention span of users dwindles by the day; video is an option no business that is serious about its marketing can do without.