CRM, HubSpot, Digital Marketing & Transformation

Media channels are evolving and along with that, media formats are changing to accommodate new consumption preferences. The traditional 30-minute slot is moving into more alternative short-format webisodes followed by high niche, fragmented

HubSpot offers a lead scoring tool that can show our marketing and sales team who the relevant prospects are in our contact database automatically and at a glance! This works by assigning an appropriate value (positive or negative) to any number of actions, be it an email open/bounce, a webpage visit, button click or content download. Sales people are empowered by lists of leads prioritised in accordance with a robust HubSpot lead scoring system. Not to mention, marketers are enabled to group leads in different lead scoring brackets so that they can be marketed to more appropriately. Let's

Segment your leads Your prospect list can be sliced and diced a number of ways, each one driving critical insights into whether or not they are likely to close. You can segment your leads by their source: leads generated by referral traffic may be more receptive to a phone call than a lead generated by your marketing team’s latest broad-based awareness campaign. You can also segment your leads by the industry vertical, their company size and their role. Salespeople need to find the companies that are best-fit targets for their products or services. This takes the idea of “buyer

There is a new move in marketing to integrate more holistically with sales. HubSpot calls it “smarketing” and terms like sales enablement are starting to gain popularity within the C-suite, so marketers need to sit up and pay attention if they hope to re-align their marketing goals and prove ROI to their businesses. How sales have changed The common view of the sales manager in many respects still aligns with the young Alec

The sales and marketing funnel represents the buyer’s journey, from awareness of the problem, through consideration of options to solve the problem, and then on to the decision stage, where the buyer selects the most suitable option. In the content marketing model, these three distinct stages of the marketing funnel call for different pieces of content with the specific goal of moving the prospect further down the

What is growth driven design? Traditionally, a website passed from design to development, to testing and then finally to launch. Each of these steps requires that the team working on the project hands it off at one point, and no longer has any influence over the outcome. Growth driven design uses an agile approach involving all stakeholders from the beginning in an ongoing way throughout each iteration of the process. The difference lies in the approach. The traditional web design method views a website project as one large project for delivery whereas the GDD method views a