CRM, HubSpot, Digital Marketing & Transformation

Who's this guide for? This guide is a high-level, holistic view of HubSpot. It details the architecture of HubSpot, how you use HubSpot, how much it costs, and how to get started. It's designed to give you an overview. You can take quick dives into the areas where you need to connect the dots. Remember, it's not designed to be an exhaustive resource. When you want to deep dive - the HubSpot Knowledge Base is the go-to resource. Here's what's

HubSpot is an all-in-one hub for your business to manage Sales, Marketing, Service and website CMS as an interconnected unit. This article is going to dive into the benefits of HubSpot’s Sales Hub specifically. All-in-one As mentioned above, HubSpot connects all your business departments and their data. Leads are collected by marketing and enriched with all their tracking and activities data so that when sales take over the lead, they can qualify and manage the lead with enough context of where they came from and where they are going. Email and activities

What is Account-Based Marketing? Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. HubSpot In other words, ABM aims to unite marketing and sales teams in their efforts to improve lead quality, increase conversions and improve customer experience. ABM does

I love HubSpot. It's helped me grow my business. Want proof? Since we started using HubSpot, my business has become larger and more profitable. In fact, we have to be cautious about how many clients we take on because so many want to work with us, and we can't service them all. The data proves this. The graph below shows our ever-increasing sales revenue since implementing HubSpot in January 2017. Sure, we grew before - but growth was slower and less predictable. What's great is that our overheads haven't increased at the same rate as our growth. This means

What is B2B Marketing? B2B marketing tends to be more informational and straightforward than B2C. This is because business purchase decisions are based on the bottom-line revenue impact where ROI is the primary focus. This is further assisted with personalised marketing based on roles, industry and interests. Top B2B marketing trends in 2021 Account-based marketing

Marketing activities can become overwhelming and complex, so the idea of marketing automation as a solution is very enticing. You’ve probably seen the successes other countries and businesses are having, but does marketing automation even work in South Africa, and is it right for your business? As the global investment in marketing automation is expected to grow by close to 200% by 2023, is it time for your business to get started?

What is content marketing? A content marketing strategy involves the creation and sharing of online material (such as videos, blogs, ebooks, guides and social media posts) that is relevant, helpful, engaging and does not explicitly promote a brand but is intended to drive/aid interest in its products or services. This content trickles down to all aspects of strategic marketing where it is promoted through SEO, PPC, Social Media, PR and inbound marketing. How does a B2B content marketing strategy differ from a B2C content marketing strategy? B2B content has to be

A strong digital marketing strategy needs to have a 360-degree view of the customer. You have to think about which digital channels your target audience is using. Where do they spend their time online? What is the customer journey to your website? How do you follow up and track leads once they arrive in your inbox? How do you get feedback from sales on whether the lead was good or not? A 360-degree view implies that you are leaving no gaps in your strategy for potential customers to fall through. You could be emailing clients,

What is B2B Marketing? B2B (Business-to-business) marketing and sales refer to any marketing and sales activity geared towards a business rather than an individual. If your business is selling a product or service to another business [and not directly to a consumer, B2C], you require B2B marketing and sales strategies. Difference between B2B and B2C email campaigns Unlike B2C prospects who respond best to emotions and entertainment, B2B prospects look for logic, solutions, and ROI. They are generally assessing whether your business will help them