CRM, HubSpot, Digital Marketing & Transformation

Marketing trends are constantly changing but the importance of customer engagement is an aspect that remains very constant. There's also a profound difference in the way B2C and B2B companies engage with their audience. As a HubSpot CRM implementer customer engagement in the B2B realm is something we talk about all the time. We use it when we are selling. We use it when we are implementing. And we use it when we're called in to fix underperforming CRM systems. Watch it instead? Click below to watch it on YouTube. Just take note that the 'Measuring customer

Gravity forms is the best WordPress forms plugin. When we combine Gravity Forms and HubSpot we get some great results. Below are some of the use cases. Popup with a HubSpot form HubSpot popup forms are great but you can't trigger them with a button click. Gravity forms has a native integration into HubSpot. Check it out here. Install the Gravity forms plugin on your WordPress website. Follow the integration instructions to sync HubSpot and Gravity Forms. Contacts and forms will sync

Who's this guide for? This guide is a high-level, holistic view of HubSpot. It details the architecture of HubSpot, how you use HubSpot, how much it costs, and how to get started. It's designed to give you an overview. You can take quick dives into the areas where you need to connect the dots. Remember, it's not designed to be an exhaustive resource. When you want to deep dive - the HubSpot Knowledge Base is the go-to resource. Here's what's

HubSpot is an all-in-one hub for your business to manage Sales, Marketing, Service and website CMS as an interconnected unit. This article is going to dive into the benefits of HubSpot’s Sales Hub specifically. All-in-one As mentioned above, HubSpot connects all your business departments and their data. Leads are collected by marketing and enriched with all their tracking and activities data so that when sales take over the lead, they can qualify and manage the lead with enough context of where they came from and where they are going. Email and activities

What is Account-Based Marketing? Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. HubSpot In other words, ABM aims to unite marketing and sales teams in their efforts to improve lead quality, increase conversions and improve customer experience. ABM does

I love HubSpot. It's helped me grow my business. Want proof? Since we started using HubSpot, my business has become larger and more profitable. In fact, we have to be cautious about how many clients we take on because so many want to work with us, and we can't service them all. The data proves this. The graph below shows our ever-increasing sales revenue since implementing HubSpot in January 2017. Sure, we grew before - but growth was slower and less predictable. What's great is that our overheads haven't increased at the same rate as our growth. This means

What is B2B Marketing? B2B marketing tends to be more informational and straightforward than B2C. This is because business purchase decisions are based on the bottom-line revenue impact where ROI is the primary focus. This is further assisted with personalised marketing based on roles, industry and interests. Top B2B marketing trends in 2021 Account-based marketing

Marketing activities can become overwhelming and complex, so the idea of marketing automation as a solution is very enticing. You’ve probably seen the successes other countries and businesses are having, but does marketing automation even work in South Africa, and is it right for your business? As the global investment in marketing automation is expected to grow by close to 200% by 2023, is it time for your business to get started?

What is content marketing? A content marketing strategy involves the creation and sharing of online material (such as videos, blogs, ebooks, guides and social media posts) that is relevant, helpful, engaging and does not explicitly promote a brand but is intended to drive/aid interest in its products or services. This content trickles down to all aspects of strategic marketing where it is promoted through SEO, PPC, Social Media, PR and inbound marketing. How does a B2B content marketing strategy differ from a B2C content marketing strategy? B2B content has to be