CRM, HubSpot, Digital Marketing & Transformation

A strong digital marketing strategy needs to have a 360-degree view of the customer. You have to think about which digital channels your target audience is using. Where do they spend their time online? What is the customer journey to your website? How do you follow up and track leads once they arrive in your inbox? How do you get feedback from sales on whether the lead was good or not? A 360-degree view implies that you are leaving no gaps in your strategy for potential customers to fall through. You could be emailing clients,

What is B2B Marketing? B2B (Business-to-business) marketing and sales refer to any marketing and sales activity geared towards a business rather than an individual. If your business is selling a product or service to another business [and not directly to a consumer, B2C], you require B2B marketing and sales strategies. Difference between B2B and B2C email campaigns Unlike B2C prospects who respond best to emotions and entertainment, B2B prospects look for logic, solutions, and ROI. They are generally assessing whether your business will help them

The dream CRM is one that does it all and speaks to the tools your business requires. HubSpot is great in this regard as it has many native integrations with other software and if not available directly, can be integrated through the likes of Zapier and their handy API. "Should you move to HubSpot CRM?" It's a question we get asked regularly, with one of the main considerations being whether HubSpot integrates with the tools you are using in your business. With each department using their own apps and tools, HubSpot has

In business, organisational silos refer to business divisions that operate independently and avoid sharing information. The term ‘silos’ also refers to businesses whose departments have siloed system applications, in which information cannot be shared because of system limitations. Growing companies need to change, scale and integrate systems and processes regularly. With each department having its apps, spreadsheets, databases and communications, they tend to operate in silos. The problem for these scaling companies is that

So, you’ve just registered for HubSpot — either a free or paid plan — and now you need to get it up and running. It's not an easy task, and it can feel overwhelming at first. This handy guide will take you through the HubSpot CRM setup process so that you and your sales team can start using HubSpot CRM effectively, without delay. What’s in this guide: How to set up a HubSpot CRM? General setup Deals Importing data Reporting Remember: HubSpot CRM comes in a number of formats ranging from free CRM to £98/€110

For decades, traditional media such as television, billboards, print newspapers, and radio were the long-preferred vehicles for advertisers. However, that has changed drastically; thanks to the advent of the Internet and the phenomena of smartphones, social media, tablets, and digital newspapers. In this era of the internet; between social media, PPC (paid advertising), content marketing, ad campaigns and brand reputation management, marketing can feel chaotic; and can oftentimes be expensive when it could’ve been free. However, we need to educate and remind

The Digital Marketing Audit Checklist takes a SMART look at your marketing strategies to make sure that it is Specific, Measurable, Attainable, Relevant and Timely. This SMART marketing audit can be used as a blueprint for creating efficient and effective marketing campaigns. Every marketer should be thinking about generating measurable returns. That’s why we’ve created our digital marketing strategy checklist that will analyse your digital

Strong sales and marketing start with identifying the right audience. Your target audience generally falls into two buying groups - businesses (B2B) or consumers (B2C). Business-to-consumer (B2C) vs Business-to-business (B2B) sales and marketing is very different. To effectively market to each group, you should be using specific strategies, methods, and approaches. They can’t be interchanged, and not

Why HubSpot Operations Hub? Growing companies need to change, scale and integrate systems and processes regularly. With each department having its own apps, spreadsheets, databases and communications, they tend to operate in silos. The problem for these scaling companies is that silos create a reactive, misinformed and fragmented customer experience. Enter Revenue Operations or RevOps. Contents What is