CRM, HubSpot, Digital Marketing & Transformation

Bill Gates once said that “How you gather, manage and use information will determine whether you win or lose.” Living in the information age like we do today, the above statement couldn’t be more true. By serving as a central place for all client interaction and data storage, a CRM can help businesses boost efficiency, grow, improve customer relationships, and forecast accurately. What is CRM? Simply put, CRM is a “Customer Relationship Management” software.

According to Nucleus Research, CRM has an average ROI of $8.71 for every dollar spent. CRM increases sales by up to 29%, improves productivity levels by up to 34% and increases sales revenue by up to 41% per salesperson (Salesforce). These stats are a testament to the massive productivity levels that many

Many people have heard about HubSpot, but most also don’t know what it really does. This is because HubSpot offers an enormous selection of features, licences and pricing points. MailChimp, by comparison, is far easier to understand. Of late, they too have been layering in the additional features, but still, the pricing is easier to understand. So why would you want to go for MailChimp over HubSpot or visa versa? I’m going to keep this blog as simple and to the point as possible. What is MailChimp?

With online marketing becoming an ever more integral part of our daily lives, the average consumer is growing used to marketing that's personalised directly for their tastes. Did you know that 63% of consumers will abandon a brand message that fails to incorporate enough personalisation into their marketing efforts? Another 72% of consumers only do business with companies that personalise their marketing. Metrics like

Lead qualification is the systematic process of classifying prospects based on their readiness and willingness to buy a product or service from your company. It is also about gathering the right insights on your ideal buyer so you can make a sound judgement on them. Whether you are a marketer or a salesperson, it’s important to focus on the right leads that come through the funnel and at the right time. Using the solid criteria for sales and marketing leads is integral to an effective sales enablement

Consider the following facts about CRM reported by SuperOffice in 2020: CRM software is now the biggest software market in the world and the growth isn’t slowing down. Market size is forecasted to reach $80 billion in revenues by 2025. A key factor behind CRM growth is access to information. Businesses want access to customer data in real-time, on-the-move and in the cloud. From customer service and email marketing to personalisation, companies now want to deliver a personalised experience to

HubSpot CRM’s immediate selling point is the price. It’s free. This is a massive advantage over its competitors, from Salesforce to Pipedrive. Yes, some businesses need a fully functional and highly integrated enterprise-grade CRM system, but the reality is that most don’t. There are so many enterprise size businesses that don't use their enterprise-grade CRMs properly. This is where HubSpot CRM is positioned, and with the addition of a few paid HubSpot Sales licences, HubSpot CRM can become a very

Tracking URLs help you measure the effectiveness of your marketing campaigns by providing information to HubSpot when visitors access your site through the URL. Create a tracking URL when you want to track traffic from a campaign to a page with the HubSpot tracking code. Examples include email blasts, PPC campaigns, and banner ads. A tracking URL is a normal URL with parameters attached to it. When visitors come to your site from a tracking URL, HubSpot saves the information in those parameters.

Customer engagement is one of those terms you hear a lot that everyone knows is important. Still, most people can't quite define it and don't fully understand it. To help demystify the idea of customer engagement and make it more universally accessible, we wanted to provide a simple introduction to the concept, starting with the basics. The Definition of Customer Engagement Since customer engagement can mean something slightly different to everyone based on their industry and business goals, it can also be