CRM, HubSpot, Digital Marketing & Transformation

Tracking URLs help you measure the effectiveness of your marketing campaigns by providing information to HubSpot when visitors access your site through the URL. Create a tracking URL when you want to track traffic from a campaign to a page with the HubSpot tracking code. Examples include email blasts, PPC campaigns, and banner ads. A tracking URL is a normal URL with parameters attached to it. When visitors come to your site from a tracking URL, HubSpot saves the information in those parameters.

Customer engagement is one of those terms you hear a lot that everyone knows is important. Still, most people can't quite define it and don't fully understand it. To help demystify the idea of customer engagement and make it more universally accessible, we wanted to provide a simple introduction to the concept, starting with the basics. The Definition of Customer Engagement Since customer engagement can mean something slightly different to everyone based on their industry and business goals, it can also be

Understanding the customer experience is the key to refining your sales practices. It's important to have a sense of what your customers are thinking, doing, and experiencing during each phase of the sales funnel. A customer journey map can help you present complex data in a visual format that engages your entire team. What is a Customer Journey Map? A customer journey map is a visual representation of the sales process, giving your marketing team and sales force an inside look at the feelings, concerns,

Companies that lead in customer experience outperform those that don't by 80 per cent. An improved customer experience during all steps of the customer journey can lead to a better retention rate, and increasing your retention rate by just five per cent can lead to an increase in profits of up to 95 per cent.

Remote working is changing the way we think about the workplace. You no longer have to 'go to the office' to get work done. There are entire companies out there now that are 100% remote. What is remote working? Remote working allows professionals to work outside the office environment and is based on the concept that work does not need to be done in a specific place to be executed successfully. Why remote working? At the time of writing, all our staff, myself included are in self-quarantine. In fact, we've been in quarantine for over

We have written in-depth about SEO and why SEO is important for your website. But to keep things easy for those new to SEO and digital marketing, we thought we'd write a quick guide on what SEO is. Embedded in the guide we also provide links to other blogs on our site and resources around the web that might help. Enjoy. The definition of SEO Our working definition for search engine optimisation comes from the popular SEO

MO Agency hosted a Remote Working webinar where we shared the tools and processes we use, tips and tricks learned, how we run projects with remote teams, and tips from our employees who are actually doing this daily. The Corona Virus is forcing many in Europe, Asia and the USA into quarantine, which has resulted in an immediate adaptation to a remote working environment for many companies that aren’t prepared. In South Africa, our response to the threat of Corona Virus has been somewhat slow. Given the current economic climate, a major risk

Inbound Marketing is hot property in the ever-changing world of digital marketing. But truly understanding its intricacies takes a bit of guidance if you want to fully leverage the methodology. According to HubSpot: 86% of people skip TV ads. 91% of people unsubscribe from emails. 44% of direct mail sent is never opened. 200 million

MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa, on Friday, 31st January 2020. The event was attended by 90 Sales and Marketing Technology professionals. The panel discussion focused on Sales and Marketing Technology: How to implement and adopt it? When is the right time to adopt it? The challenges faced when implementing these systems Our panellists for the event were: Leigh Carmichael, Head of Marketing & Demand Generation, SurTech John Paul