CRM, HubSpot, Digital Marketing & Transformation

Marketing Automation's enormous rate of growth Internationally the industry is growing at a massive rate and is currently the biggest current trend in the digital marketing space. As with most trends, in South Africa, we lag a few years behind the USA, but we should expect the use of Marketing Automation in South Africa to trend upwards sharply in the coming years.

What is a Sales Strategy? A Sales Strategy guides your sales team to position your company and its products and services to your ideal target customers in a meaningful, differentiated way. A well-defined sales strategy is your path to sustainable growth. A winning sales strategy should deliver: Clear goals everyone can work toward Clear priorities everyone can understand Clear outcomes everyone can be measured by Clear guidelines everyone can follow If a Sales Strategy does not deliver on these factors, sales teams and

Marketing automation creates a user information journey to fill the gap between initial enquiry and sales team efforts Market research shows that 30-50% of users are not ready to buy when they first enquire about your business, but about three quarters of these leads will potentially become sales ready within 12 to 18 months. Lead nurturing via automated email journeys allows a brand to stay top-of-mind throughout an

Contents Part 1: Why CRM systems fail Poorly set objectives Scope creep User adoption Wrong CRM vendor Overcomplicating requirements Not getting management on board

When it comes to subject lines, shoot for clear, personalised subject line that conveys value. Don’t oversell. When writing your subject line - ask yourself - who is my reader, and why would they want to read my message? Send InMails between 9–10 a.m. on weekdays. InMail messages sent on Saturdays are 16% less likely to get a response. Referencing a former employer in common

Both B2B and B2C businesses can benefit from using LinkedIn, however, I believe the major advantages to be had with LinkedIn are in the B2B space. That being said, the following four points cover the core areas that LinkedIn can help with when it comes to marketing your business. 1. Lead generation We’ve seen again and again in our customer lead source reports that LinkedIn visitors have a much higher visitor to lead conversion rate when compared to other social channels. In fact, in the B2B space LinkedIn outperforms other social channels like Facebook and Twitter by a factor of

1. Workshop your personas at least annually Your market will change subtly over time and you need to be aware of these changes to accurately pinpoint your message to the right people. Having a clear picture of your personas allows you to know which personas are engaging with you, bringing in revenue, or just creating noise and no revenue. 2. Make CRM a core part of your marketing strategy CRM software is not just for the sales and customer service team. A CRM gives marketers granular

A little over a year ago we were in the same boat. Our agency was chugging along nicely with a strong referral network keeping us growing at a 'steady-ish' rate, but with a slight decrease in growth velocity. Size comes with a realisation that the law of diminishing returns is a real and unfortunate thing. Slowing growth make us look to inbound marketing The decrease in growth velocity caused us to look closely at how we generated business and we decided to get real with our own digital marketing. As

As with all things you generally get what you pay for, but there are some sweet spots in the marketing automation software space where some of the solutions are genuinely affordable. Scalability with Affordable marketing automation software A small caveat here, I would not recommend going with a cheaper solution or a solution that can’t scale, reason being it takes a lot of time and effort to get a marketing automation platform up to speed and delivering results. Don’t underestimate the time it takes and the cost of your time to set the system up. We recently provided HubSpot to a