CRM, HubSpot, Digital Marketing & Transformation

Having standardised checks and balances in place is vital to maintaining high content standards and consistency. This is especially true if you have a large team that operates across multiple channels with a lot of content that needs frequent updating. This is where having a content management platform that allows automating and formalising your approval workflows is so useful. While this has been a Hallmark of HubSpot’s suite of marketing and content tools, it interplays nicely with HubSpot Content Hub’s ever expanding AI

In the post I compare HubSpot's Breeze AI to similar AI solutions from CRM companies like Salesforce, Microsoft Dynamics, Adobe Marketo, and Zoho. I’ll present the AI tools offered by each company, highlighting the capabilities of Breeze AI for marketing, sales, and service teams. I’ll also cover the cost-effectiveness of using Breeze AI compared to the other solutions, which often require additional add-ons or costly integration.

Software platforms are all integrating AI to some extent. As with most things, some are doing it better than others. HubSpot Breeze AI is without a doubt the most comprehensive AI implementation into a CRM system to date.

Introduction HubSpot introduced a new seat-based pricing structure across its product range on March 5, 2024, marking a significant shift in how new customers purchase and use its services. This piece covers the current HubSpot pricing model. About me I’m Luke Marthinusen, I founded and own MO Agency. We’re the only Elite HubSpot partner in Africa and the Middle East. We’ve configured and installed most of largest HubSpot CRM instances in these regions. We’ve done the same for 100's of small and medium businesses as well.

In today's competitive business environment, customer relationship management or CRM systems, are essential tools for businesses of all sizes. A well-chosen CRM system can help streamline customer interactions, improve sales pipelines, and enhance customer service. With so many options on the market, choosing the right CRM for your business can feel overwhelming. To help simplify the

There’s some big news in the content management space: HubSpot recently launched its updated website CMS - Content Hub. HubSpot Content Hub is an end-to-end solution for creating, managing, and optimising all your digital content. What’s more, it brings plenty of powerful AI capabilities to the table, which will surely impress whether you’re an old or new customer. In this guide, we’ll take a deep dive into every aspect of HubSpot’s new Content Hub. You’ll discover how it compares to HubSpot CMS and

Getting buy-in from the sales team on your shiny new CRM system can be tough, but it’s a critical step to enable your new CRM to impact your organisation in the right way, In this blog, I’ll share my personal lessons learnt from implementing CRM systems at all manner of organisations over the last few years. I'll present these lessons in six stages we go through with all CRM implementations. Considering these stages should help you manage the change and drive user adoption in your sales team. I’ll also outline where you will most likely come up against resistance. I'll steer

Starting your own digital marketing agency is an exciting dream in an increasingly digital world where businesses are constantly seeking online growth opportunities. With the right skills and knowledge on how to start a digital marketing agency, you can position yourself as a valuable asset to companies needing digital marketing help. What Does It Take to Start a Digital Marketing Agency? Establishing a digital marketing agency involves a solid plan that includes identifying your niche, laying down a

Below is the recording of our recent webinar on Content Hub. Rather than just detail the features of HubSpot content Hub we took a unique direction in this webinar by covering how HubSpot is using AI to scale content and reach. HubSpot has integrated AI content creation and AI content repurposing directly into their website Content Management System - HubSpot Content Hub and marketing suite - HubSpot Marketing Hub. In the below webinar recording, we'll show you how you can create,