CRM, HubSpot, Digital Marketing & Transformation

Paid ads are one of the most important channels in your digital arsenal. But they're often overused because the results are immediate. We'll also highlight the tell-tale signs to look out for when you are overdoing paid ads, and when you should be looking to other channels. Related content: The difference between free and paid online advertising

Before any marketing and sales activities begin, it is essential to understand the difference between Leads and Qualified Leads. It's straightforward to do and enables us to prioritise future marketing and sales activities.& What is a Qualified vs Unqualified Lead? A Lead is anyone who has interacted with your company, although they may or may not become a customer. A Lead is anyone who has engaged with your company in some way, whether through a call-in, website inquiry,

If you’ve ever signed a legal contract, you might have noticed they often start by clearly defining the most critical terms. The POPI Act is no different. Below I've pulled out the key definitions you need to know to have a practical understanding of the Protection of Personal Infomation Act in South Africa. These will help you understand what the personal information act aims to accomplish and who the role players are. Key definitions

Pardot is a B2B marketing automation solution built on the Salesforce CRM platform. It allows businesses to create and manage marketing campaigns, track website visitor behaviour, and nurture leads through the sales funnel. In this post, we'll cover a handful of simple bullet point-driven answers to outline exactly 'What is Salesforce Pardot'. Feel free to jump down the list. What's the difference between Salesforce Marketing Cloud and Salesforce Pardot? Salesforce

HubSpot CRM is free! Seem too good to be true? Why is HubSpot CRM free when all the other customer relationship (CRM) tools are rather expensive, and certainly not free? Think Salesforce CRM, Microsoft Dynamics CRM, and even Pipedrive. What is HubSpot CRM? HubSpot CRM is a customer relationship management (CRM) software that helps businesses manage and grow their customer relationships. It includes various tools and features such as contact and lead management, email marketing, sales

We provide our personal information to organisations on a daily basis to enable them to provide us with the services we purchase. The Protection of Personal Information Act legally requires them to be a responsible party, and keep our personal data safe. Contents: What is the POPI Act? Why is the POPI Act important? Why did I write this article?

It’s becoming far more difficult to rank organically on Google search results as more and more people are competing for the top spot. SEO stands for Search Engine Optimisation, and it's the ticket to ranking on Google. Thousands of websites are fighting to make it to Google's top rank. But that doesn't mean you can't start to rank highly for some choice keywords. Search Engine

HubSpot CMS Hub is an 'add-on' to the ever popular HubSpot Marketing Hub. This has allowed HubSpot marketers to manage almost all of our digital elements from a single login. While HubSpot CMS has existed for quite some time now, it’s always lived in the shadow of Marketing Hub. But your website is too important to be considered an afterthought. As we all work to move our businesses online, HubSpot wants to make sure they have a

For as long as search engines have been around, digital marketing commentators have been predicting the death of SEO, and in turn the SEO agency. Is this gloomy destination a foregone conclusion? Are they right? What does this mean for your website? Keep reading to find out why SEO is one of the best investments you can make into your business. SEO is not a simple book of tricks that you can learn once and apply all the time. It's something that you need to stay up to date with — something that is constantly evolving and progressing. If you fall behind, you will have a ton of