CRM, HubSpot, Digital Marketing & Transformation

HubSpot helps you manage your contacts and their lifecycle stages as they move through the buyer's journey. Let’s discuss what a HubSpot lifecycle stage is and how you can use them to personalise and enhance your marketing and sales efforts. What is a HubSpot lifecycle stage? A HubSpot lifecycle stage is a CRM property that helps you organise and segment your contacts based on where they are in your sales and marketing process. The 7 HubSpot Lifecycle Stages are: Subscriber Lead Marketing

HubSpot and Salesforce have similar audiences and features, but the companies have had fundamentally different development paths that set them apart. Have you been wondering what the difference is between these CRM giants? Let's find out. HubSpot markets its CRM as a free enhancement to the paid software for sales and marketing teams. In truth, the CRM has always been part of the marketing suite, but it's now been built out into a fully-fledged CRM that competes head-to-head with Salesforce. For Salesforce, CRM has always been the core platform the company's thousands of apps,

This is a valid question our clients ask us all the time. With GDPR a mandatory consideration in Europe (and POPIA in South Africa) it is a massively relevant question. There are two things that need be considered: 1. Where is the HubSpot infrastructure located? 2. Where is my data processed and stored? HubSpot's Regional Data Hosting Policy HubSpot’s Regional Data Hosting Policy explains where customer data will be hosted by HubSpot. Customers who are located in

SEO is a sustainable way to market your website. Using SEO to create a regular audience and generate consistent leads is essential for a website's success. Rather than calling this blog 'What is SEO?', I thought it would be more practical to frame the question as 'Why is SEO important for your website?' If we read through some high level SEO theory in the practical application of why you need SEO for your website - the

We get bombarded by marketing messages 24/7, and most people ignore 99% of them. So, as marketers, how do we get our message noticed? The marketing landscape is constantly evolving and changing. If you haven't started preparing for 2023 yet, then you're already falling behind! Keep reading to find out how you can get noticed with inbound marketing in 2023. Contents What is inbound marketing? Why is inbound marketing a

Contents: What is Salesforce? What is Salesforce used for? Salesforce Sales Cloud Salesforce Marketing Cloud Salesforce Service Cloud Cost of Salesforce

It's no secret that Customer Relationship Management systems have become crucial to modern businesses. The system is incredibly powerful, especially when it's used to its full

Websites have become the lifeblood of every single modern business. It's nearly impossible for a business to survive, let alone thrive, without a high-quality website. From drawing in new customers to providing them with your location, a website is meant to provide your potential customers with all the information they need in a streamlined manner. As you may know, web design does not come cheap! So, what are the considerations to make when trying to get a

HubSpot is one of the best CRM systems on the market. It’s become a popular choice for some of the most reputable companies in the world. HubSpot offers its basic services for free, with the option of moving up to more expensive packages that offer more features. You might be wondering how does HubSpot make money if they offer their fully functional CRM for free? That’s where HubSpot's incredible business model thrives in comparison to its competitors. HubSpot is unique because it takes the three key elements of your business - marketing, sales, and