Streamlining Content Workflow with Approvals in HubSpot Content Hub

Having standardised checks and balances in place is vital to maintaining high content standards and consistency. This is especially true if you have a large team that operates across multiple channels with a lot of content that needs frequent updating.

This is where having a content management platform that allows automating and formalising your approval workflows is so useful. While this has been a Hallmark of HubSpot’s suite of marketing and content tools, it interplays nicely with HubSpot Content Hub’s ever expanding AI capabilities.

Not only do these tools help ensure uniformity across your content output, but they also supercharge your productivity.

How Do Content Approvals Work in Content Hub?

Content Approvals Workflow

HubSpot allows you to configure your approval workflows once and then sit back and watch your content publication process tick over like clockwork.

You can set up clear approval stages by designating specific approvers for different content types (from blogs to web pages) and then track the status of approvals directly in the platform.

On top of, well, approving content, approvers can review, leave comments, request revisions, etc., making collaboration and feedback loops a breeze.

Notifications also keep everyone in the loop, preventing bottlenecks and ensuring you meet deadlines without blasting out unnecessary emails.

Permissions and Role-Based Access Control

This is especially useful in larger teams with clear hierarchies where everyone has a well-defined role. For example, marketers can assign roles to control who exactly can create, edit, approve, or publish content.

For example, an intern might have "view" access, while a senior marketer can edit and approve content. Because all your content lines are not cookie-cutter, permissions can be customised based on the content type and workflow.

Granular settings allow teams to restrict access to sensitive materials, such as branded assets or high-stakes campaigns, while maintaining quality control.

Manage approvals on mobile devices

For those on the move - approvers and those requesting approval can manage approvals on mobile devices. 

Version Control and Auditing

This feature automatically creates a complete audit trail, making it easy to track all changes and updates to your content.

It streamlines the editorial process by allowing you to compare different versions, restore previous drafts, and see exactly who made what changes.

The audit log feature is particularly useful for large teams, allowing managers to monitor changes, and upholding transparency and accountability across projects.

AI Integration with Content Tools

HubSpot’s AI capabilities, powered by Breeze AI, integrate seamlessly with its content tools to further enhance productivity. The Content agent enables content to be cerated and repurposed using AI. Like all content produced by AI - one needs to account for errors. Content remix is an amazing tool to repurpose existing content - but output might need a second eye - especially when AI tools like the AI Blog Writer and Brand Voice can automatically suggest edits for grammar, tone, or the SEO tools suggest AI derived improvements.

AI derived content can be reviewed by approvers within the same interface, reducing editors' workload and accelerating revisions. AI-driven insights also help content creators optimise posts to personalise content based on region or customer behaviour.

This allows teams to focus more on strategy rather than manual edits. This blend of AI and workflow automation significantly improves both content quality and turnaround time.

Conclusion

Wrapping it all up, HubSpot Content Hub simplifies content governance and workflows, combining automation with AI-powered productivity boosts. By taking care of the day-to-day admin, you have more time to ensure that the quality of your content meets your high editorial standards.

Ready to elevate your team’s efficiency and content consistency? Contact MO Agency today to streamline your content strategy with HubSpot Content Hub!