Email automation software in South Africa

There are a host of email automation software providers available globally, and a number of vendors (local and international) that we do suggest using locally here in South Africa. Email Automation is a cornerstone element of the fast growing space in digital marketing called marketing automation.

What is email automation used for?

Triggered emails:

• Welcome emails
• Abandoned cart emails
• Refer-a-friend
• Milestones like birthdays and anniversaries

Scheduled emails:

• Drip feed emails
• Engaging with dormant leads
• Customer communication
• Internal communication for staff

Our Pick of Email Automation Software

Our pick of email automation providers for South Africa, based on support from digital marketers in South Africa, be they located in your digital marketing department or your digital agency.

1. MailChimp

No frills, low cost and very capable email automation that just about every digital marketer has worked with at some stage of their career. MailChimp is easy to use, has an army of integrations and Wordpress plugins, and is just super easy to get to grips with.

2. HubSpot

One of the top marketing automation platforms in the world, it’s not cheap, but not expensive either. Of the three email automation software providers, it is the big hitter in terms of functionality. HubSpot has a strong network of loyal followers and HubSpot certified digital marketers and agencies to support it right here in South Africa.

3. Everlytic

The proudly South African alternative to a market dominated by international providers, Everlytic is a powerhouse email provider. If you need to send tens of thousands of emails, Everlytic with a locally based support centre has been the go to. Over the last year that has added great email automation functionality to their suite. While not the best user interface, the software is sound and well known by digital marketers and agency folk in South Africa.

Choosing the right platform in South Africa

Now that you have a good feel for on how to get started with email automation in South Africa good luck with your selection. All have pros and cons, and for the most part all of the will do the job well. If you don’t want to take your research further, the three suggested in this article will suit most requirements.