How to Use HubSpot's Content Remix Tool for Maximum Content Reach

In today’s busy digital world, being seen requires more than just great content – you need to repurpose it to reach a bigger audience. Enter HubSpot’s Content Remix – a game changing feature that helps you get more out of your content with less effort. With this AI tool you can adapt your best content for different channels, formats and audiences.

Here’s the full guide to using HubSpot’s Content Remix and how to get the most out of it.

What is HubSpot’s Content Remix Tool?

Content Remix, part of HubSpot’s Content Hub, uses AI to turn top performing content into multiple formats. Marketers can extend the life and impact of their content with just a few clicks. Whether it’s turning a blog post into a podcast script or a webinar into social media snippets, Content Remix makes it easy and saves time.

Why use HubSpot’s Content Remix Tool?

Reach more audiences

Repurpose content for different platforms and reach your audiences where they are, increase visibility and engagement.

Get More Competitive

Compete with bigger businesses without increasing your budget by getting more content from your existing resources.

Meet Your Audiences on Their Favourite Platforms

Make your content available across social media, email, podcasts and videos to increase engagement.

Try New Formats Fast

Experiment with different content types to see what works best for your audience and refine your content strategy.

How to use HubSpot’s Content Remix Tool

Follow these easy steps to start remixing your content with HubSpot’s AI tool:

1. Turn on AI Features: In HubSpot go to AI settings and turn on generative AI features.
2. Go to Content Remix: In your account go to Content > Remix.
   
   
3. Add Your Content: Select the type of content you want to remix (e.g. blog posts, videos, images) and upload the file.
   
   
   
   
4. Choose Output Formats: Choose what formats you want to generate, social media posts, emails, videos or infographics. You can select up to 6 output formats for each Content Remix.
   
   
   
   
5. Customise Content Attributes: Customise your output by selecting your target audience, tone or style. Below we have used the example of a social media post on Facebook.
   
   
   
   
6. Generate and Edit: Let HubSpot’s AI create the remixed content. Review and refine the output to match your brand voice.
7. Publish and Track: Schedule your content across different platforms and track its performance to optimise.

5 ways to get the most out of Content Remix

Start with top performing content

Identify and select content that has already worked for you to increase the chances of success on other platforms.

Tailor to each platform

Adjust your messaging to fit each channel. For example a long blog post may need to be condensed into a social media caption.

Keep Brand Consistency

Make sure your remixed content matches your brand tone, style and messaging.

Use Pre-Built Templates

HubSpot has templates for common content formats to speed up the remixing process using best practices.

Track Performance Regularly

Use HubSpot’s analytics to see how your remixed content is performing. This will help you refine your approach and see which formats and platforms work best.

Get more from your content

HubSpot’s Content Remix tool lets marketers get more from their content, reach more audiences and get measurable results without stretching resources. Follow the steps above and use best practices to make your content work harder for you and get the most out of it.

Start using HubSpot’s Content Remix tool today and watch your content strategy transform into a well-oiled, ROI-driven machine.