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How can you create video and podcast content efficiently without sacrificing quality? HubSpot Content Hub offers powerful video, audio and podcast tools to streamline multimedia production, helping teams boost productivity while maintaining personalisation and consistency. Its AI features make launching dynamic campaigns faster and easier than ever before.
Let’s take a closer look.
Video Hosting and Management
Using HubSpot Video, marketers can add interactive elements, like in-video CTAs and forms. On top of being a more engaging form of content, this turns your videos from static viewing to dynamic lead-generation tools.
Video analytics also allow you to track key metrics, such as viewer engagement, view counts, and conversions, within the CRM. So, you’ll know exactly what content and moments resonate with your audience to keep improving your video strategy.
Plus, the post narration tool automatically converts your written content into video, allowing you to launch video campaigns with minimal extra effort.
It also works well with HubSpot’s built-in membership site tools, allowing you to control who can access specific video content as a point of business.
Content Remix
Using HubSpot Content Hub's Content Remix, video and audio files can be use as a source from which shorter clips and even text based output can be created and shared on social, blogs, landing pages, and even ad networks.
Podcast Creation and Distribution
Similarly, HubSpot simplifies producing, hosting, and disseminating podcasts (as well as other audio content) from within a centralised platform.
HubSpot’s Breeze AI agent can act as your very own production assistant, generating scripts and showing notes. At the same time, it helps ensure that even your audio content stays true to your brand voice.
Once a podcast is published, you can distribute it to platforms like Spotify and Apple Podcasts without leaving Content Hub. So you can make sure your podcasts reach the right audience quickly and efficiently.
One-to-One Videos for Personalised Engagement
HubSpot’s one-to-one video feature is a game changer for personalised communication. Your sales and service agents can record and send tailored videos directly through emails or chats, providing an additional layer of support during their customer interactions.
Another use case is creating personalised videos that your sales team can use to boost new or existing relationships through tailored customer support. Like everything else, this tool is integrated directly into HubSpot’s CRM, so you can easily track video performance and manage your library.
Example: Enhancing Customer Engagement with Video and Podcasts
Imagine a SaaS company that uses HubSpot Content Hub to drive engagement through different stages of the customer journey. When a new customer signs up, the company sends one-to-one personalised videos via email, welcoming them and walking through the onboarding steps.
To maintain long-term engagement, they create a monthly podcast series featuring expert insights and industry trends, distributing it through platforms like Spotify and Apple Podcasts. These podcasts are also shared on social media and embedded in their blog posts to reach a broader audience.
By incorporating these multiple touch-points in multiple mediums, the company not only builds stronger relationships during onboarding but keeps customers engaged post-purchase.
This combination of personalised video and valuable podcast content helps improve customer satisfaction and drives higher retention rates, ultimately boosting conversions across marketing channels.
Conclusion
With these tools, HubSpot Content Hub empowers marketers to use video and podcasts to build meaningful customer connections. At the same time, it eases the pains of producing and hosting both your large-scale and targeted long-form content.
Ready to enhance your engagement strategy with HubSpot Content Hub? Contact us, we're an Elite HubSpot partner and have launched some of the most successful HubSport Content Hub websites.
