How HubSpot’s AI-Powered Tools Empower Content Creation and Optimisation

The AI train has arrived at the online marketing station, and if you’re not boarding soon, you’re getting left behind.

Content managers, creators, and digital marketers have all come to recognise the significant benefits AI offers in streamlining their workflows, improving customer experiences, and boosting revenue.

How AI is Changing Marketing

AI is already reshaping the marketing landscape in profound ways. From chatbots resolving customer queries in real time to predictive analytics driving smarter and more effective campaigns, the technology is enabling businesses to connect with their audiences like never before. With AI, marketers can uncover insights that were previously hidden, create personalised customer experiences, and optimise every step of the customer journey.

HubSpot, a leader in AI-driven CRM, stands out by seamlessly integrating these capabilities into its platform. Unlike competitors like Salesforce or Zoho, HubSpot's AI tools are designed to work intuitively within its ecosystem, enabling businesses to unlock the full potential of their CRM data without requiring extensive technical expertise.

Always proactive about providing its customers with the best of the best, HubSpot has bet big on AI with its new product, Content Hub.

So, let’s take a look at all the AI-powered goodies HubSpot has to offer.

Introduction to HubSpot’s Breeze AI

Not to be left behind, HubSpot has been hard at work on its own AI - Breeze AI.

While many of its capabilities are still in Beta/early access, its features are already being integrated across HubSpot’s diverse product lineup. Breeze’s two main components are:

• Breeze Copilot: This virtual assistant uses CRM data to help streamline tasks like content creation, sales prospecting, and customer service through a simple, conversational interface embedded in your workflows.

• Breeze Agents: These AI-powered “experts” automate specific tasks, such as content marketing, social media, sales prospecting, and customer service. Used together, they enabled entire workflows.

HubSpot has also developed advanced Generative AI technologies for everything from interacting with customers to drafting blog articles or help documentation to content and SEO optimisation.

AI-Powered content creation

HubSpots content creation-focused tools inside it's Content Hub module are arguably its most compelling to supercharge productivity:

• AI Blog Writer: This tool is designed to assist with every stage of the content creation process, whether it’s ideation, fine-tuning outlines, generating entire drafts, or optimising copy. It integrates with GPT-4 and SEMrush for the highest-quality AI content that follows SEO principles.

• Content Remix: This tool enables you to extract maximum value from all of your content by automatically repurposing it into various formats. For example, it can turn blogs into emails, social media posts, or landing pages to supply your multichannel marketing efforts.

• Brand Voice: Analysing and learning to replicate your brand voice, this AI mimics the style and tone of your existing content. This helps creators keep new content on-brand with minimal extra editorial work.

AI-Powered personalisation & translation for content

Next, HubSpot’s AI also helps craft hyper-personalised experiences that optimise your customer journeys at scale:

• Smart Content Personalisation: Using dynamic embeds and smart rules, HubSpot’s AI can serve tailored content based on audience segments for your website visitors. This is great for targeted CTA’s and customer-specific website content.

• AI Translations: It can automatically translate your content into different languages for a global audience. Powered by DeepL, translations are highly accurate while maintaining nuance and context.

SEO and Content Optimisation with AI

HubSpot’s AI tools in Content Hub help marketers optimise their content for search engines with intelligent recommendations and real-time analytics:

• SEO Recommendations: AI-driven insights to improve keyword targeting, page structure, and on-page SEO.

• Topic Clustering: Suggestions for building content around core topics to increase search authority.

• Content Analysis: Continuous evaluation of content performance, with optimisation suggestions for improving engagement.

• Real-Time Reporting: Track organic traffic, keyword performance, and conversions for a complete view of SEO impact.

Final thoughts

As excited about HubSpot Content Hub’s new and evolving AI capabilities as we are? You’re not alone.

Most marketers already use AI in their roles and most companies are planning to invest in it to improve their productivity and marketing ROI.

If you want to take the leap, give us a call. We can advise on which HubSpot licences to buy or build a HubSpot Content Hub website for you. We’re the ideal partners to help you get ahead on your AI journey.