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In the post I compare HubSpot's Breeze AI to similar AI solutions from CRM companies like Salesforce, Microsoft Dynamics, Adobe Marketo, and Zoho.
I’ll present the AI tools offered by each company, highlighting the capabilities of Breeze AI for marketing, sales, and service teams.
I’ll also cover the cost-effectiveness of using Breeze AI compared to the other solutions, which often require additional add-ons or costly integration.
How Does HubSpot’s Breeze AI Compare to Other AI CRM Solutions for Marketing, Sales, and Service Teams?
When it comes to AI tools for marketing, sales, and service teams, Breeze AI from HubSpot stands out as a strong contender. But how does it stack up against contenders like Salesforce Einstein, Microsoft Dynamics, Adobe's AI offerings, and Zoho's Zia? Let’s dive in.
The Contenders
Breeze AI is HubSpot's solution for integrating AI into the marketing, sales, and service workflow. It goes head-to-head with:
- Salesforce Einstein: A well-established AI powered by proprietary models and woven tightly into the Salesforce ecosystem.
- Microsoft Dynamics: Leverages OpenAI models alongside Microsoft’s Copilot to bring AI capabilities to the Dynamics 365 suite.
- Adobe/Marketo: Utilises various AI tools across its product lineup, including Adobe Firefly for visual content generation.
- Zoho Intelligent Agent (Zia): A mix of Zoho's own AI models and OpenAI integration, spread across the Zoho ecosystem.
Each of these solutions brings something to the table, but they also come with their own quirks, strengths, and weaknesses.
Marketing Capabilities
In marketing, Breeze AI stands out for its flexibility. Whether it’s generating content, personalizing campaigns, or analyzing heaps of data to shape strategy, it’s got your back. Generative AI can save marketers anywhere from 1 to 3+ hours per content piece—time better spent on strategy and creative work.
Salesforce, on the other hand, doesn’t have the same level of AI depth for content generation. Microsoft Dynamics is similarly limited, particularly when it comes to social media content. Adobe's Marketo has a decent AI capability, but you'll need a separate subscription to its Journey Optimizer for the full feature set. And Zoho? You’ll have to pay for Zoho’s Landing Page feature to get AI-powered content generation.
Sales Capabilities
Sales teams using Breeze AI benefit from automation, deep insights, and a personal touch—tools that can turn a hesitant lead into a loyal customer. Sales professionals save a solid 2 hours and 15 minutes daily by automating manual tasks.
Salesforce is quite similar in this respect, offering a comparable set of tools, while Microsoft Dynamics lags in areas like predictive lead and deal scoring. Adobe Marketo needs Real-Time CDP to provide predictive AI, and relies heavily on the Journey Optimizer for any kind of forecasting. Zoho’s AI-powered sales features are more limited and don’t quite measure up to what Breeze AI and Salesforce deliver.
Service Capabilities
For service teams, Breeze AI is all about scaling personalized support and keeping customers happy. You can automate workflows and still maintain that personal touch, which service professionals have found can save them 2+ hours a day. That’s valuable time back in the bank.
Salesforce matches Breeze AI in this area, but Microsoft Dynamics requires an add-on (Copilot Studio) to unlock AI-powered chatbots. Adobe Marketo and Zoho struggle here, lacking the necessary features to provide high-quality AI-driven customer support.
Total Cost of Ownership
HubSpot keeps things simple—Breeze AI is part of its core plans, so there are no surprise costs or add-ons needed. In comparison:
- Salesforce: Einstein requires additional subscriptions, which can add up quickly.
- Microsoft Dynamics: Core AI tools are included, but Copilot Studio for chatbots is extra.
- Adobe Marketo: Be prepared for add-ons and extra purchases if you want the full AI experience.
- Zoho: Their OpenAI integration and other advanced AI features often come with a price tag, raising overall costs.
Total Cost of Ownership for Breeze AI Versus Competitors
When it comes to cost, Breeze AI is kind of a breath of fresh air compared to the competition. HubSpot includes Breeze AI as part of its core plans, which means you get access to all its AI features without any extra fees. No surprise add-ons or separate purchases—just a straightforward approach that gives users a full AI suite right out of the gate.
This is a sharp contrast to some of the big names out there. Let’s break it down.
Salesforce Einstein
If you're eyeing Salesforce, be prepared for additional costs. To get Einstein's AI features, you’ll often need to go beyond the core subscription. There are separate "Einstein" editions that start at $75 per user per month for Service, another $75 for Sales, and $50 if you want the full platform covered. It’s effective, but it can get pricey fast if you have a big team.
Microsoft Dynamics
Microsoft Dynamics is a bit more generous—most of its AI tools are baked into the core plans, so you get a decent set of capabilities without much fuss. But if you want AI-powered chatbots, you’ll have to spring for Copilot Studio, and that’s a separate purchase. It’s not a huge expense, but it's something to keep in mind.
Adobe Marketo
Adobe’s AI capabilities are tied up in various add-ons and extra products. If you want the full suite of AI tools, including advanced content generation, you’re looking at a series of separate purchases. All those costs can stack up, making Adobe one of the pricier options on the market.
Zoho
Zoho’s AI is powered by a mix of its own models and OpenAI, but to tap into those features, you'll need a paid integration with OpenAI. Plus, unlocking the full potential of its AI requires additional Zoho products, making it less budget-friendly than it might initially seem.
Why HubSpot's Approach Stands Out
In a world where AI is becoming an expectation rather than a luxury, HubSpot’s decision to include Breeze AI in its core offerings without any hidden fees is a smart move. It’s about providing real value—giving businesses access to cutting-edge AI tools without worrying about spiraling costs. Breeze AI users don’t just get a robust AI solution; they get it without the headache of managing add-ons and surprise charges.
So, if you’re comparing costs, Breeze AI doesn’t just hold its own—it’s often the more economical choice. In a landscape where every additional feature can come with an extra price tag, that simplicity and cost-effectiveness are hard to beat.
The Verdict
Breeze AI stands out as a comprehensive and user-friendly option, particularly for companies already in the HubSpot ecosystem. It’s got the features, it’s integrated, and it won’t surprise you with hidden costs. Compared to Salesforce, Microsoft Dynamics, Adobe Marketo, and Zoho, it not only offers a more complete set of tools but does so at a more predictable price point.
I challenge anyone to show me that any of these tools can best HubSpot’s AI tools for making teams more efficient by automating mundane tasks and surfacing actionable insights.
In short, Breeze AI isn't just keeping pace—it’s setting the standard for an all-in-one, cost-effective AI solution that makes marketing, sales, and service a whole lot smarter.
