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When it comes to online marketing, the adage “go big or go home” couldn’t be any more true. Companies have to find ways to maximise their broadcasting range to keep their existing audiences engaged and drive more new traffic to their online presence.
Continually evolving audiences also expect content to find them and to be in a form they can easily digest. So, if you’re not using every channel at your disposal, you’re missing out.
Luckily, HubSpot has you covered with its new Content Hub. HubSpot Content Hub offers powerful tools to help marketers launch multilingual, multi-channel campaigns consistently and efficiently.
How HubSpot Content Hub Supports Multi-Language Marketing
Managing multi-language content can be complex, especially when you operate across many marketing channels, but it doesn’t have to be.
HubSpot Content Hub offers AI-powered tools to streamline the most time-consuming and arduous parts of the process:
AI-Powered Translations
HubSpot Content Hub uses Breeze AI, powered by DeepL, to offer seamless AI-driven translations for multi-language content. This feature allows marketers to quickly generate translations for web pages, blogs, and landing pages across over 30 languages.
DeepL makes sure nothing gets lost in translation by maintaining both context and nuance across translations. At the same time, Breeze ensures that the content stays true to your brand’s voice so you present a unified face to the world and effectively communicate with a global audience.
Centralised Content Management
Content Hub also simplifies managing multi-language campaigns by providing a centralised platform to handle all language content variations.
Marketers can create and manage multiple language versions of their websites, blogs, and landing pages from one hub. Thanks to its Smart Content capabilities, generic, static content is also a thing of the past. It allows you to dynamically serve personalised content based on region, language, or custom audience segments.
So, you’ll be able to maintain a unified global marketing strategy while still delivering hyper-targeted content when it matters.
Unified Content Distribution Across Channels
Similarly, you also won’t have to switch accounts or log in and out of the app to publish content across all your channels.
Content Hub seamlessly integrates with almost any distribution channel; whether it’s web, email, social media, and more. Create content once, and then send it where it needs to go.
Thanks to its built-in approval workflows and permission settings, quality control and approvals are a breeze. Teams can collaborate efficiently by assigning tasks, setting approval stages, and tracking revisions. Only approved messages will be sent.
What’s more, you can customise messages and formatting for each channel, so consistency doesn’t stand in the way of tailoring content for different mediums.
Dynamic and Smart Content
HubSpot’s smart content feature enables marketers to deliver personalised experiences to users based on region, language, or specific behaviours.
Using dynamic content modules, businesses can customise each user's experience without manually creating separate versions of the same content. Instead, all you have to do is embed a dynamic content module right in the editor and set a few rules.
Now, you can directly speak to every visitor, regardless of their demographic or where in the customer journey they are, so you don’t miss any key moments.
FInal thoughts
HubSpot’s Content Hub empowers marketers to manage multilingual and multi-channel campaigns with ease and precision.
Plus, the centralised editorial process not only saves time but also reduces the risk of errors, ensuring that the right content reaches the right audience at the right time.
Ready to elevate your content strategy? Contact MO Agency, an Elite HubSpot partner, to get started!
