CRM, HubSpot, Digital Marketing & Transformation

CRM software has evolved over the last few years - and with it, the use of CRM tools in digital marketing. As more businesses adopt CRM software to manage their customer and prospect relationships, early adopters are seeing significant gains in digital marketing ROI and business growth. With a CRM system in place, companies can track customer interactions and preferences along the entire customer journey. This ethically collected personal data can be used to create targeted marketing campaigns that produce results. If you're a marketing manager, business owner/executive,

How do you choose the perfect HubSpot agency in the UK? Summary HubSpot is one of the leading CRM systems that can revolutionise your business. However, while HubSpot is a user-friendly platform, it can still be challenging for some businesses to get started. That's where a HubSpot partner comes in. A HubSpot partner is a certified agency or consultant that has extensive experience

ChatGPT is changing the way that the world approaches content creation. It has become one of the most useful tools for digital marketers. Summary The content creation process looks unique for every single person. However, one of the critical areas that content creators often need help with is finding the right content to work with when shaping and crafting their work. Thanks to modern technology, that process has

Most businesses suffer from CRM implementation failure because they are unable to train their team members properly. HubSpot has several training options available for both marketing and sales teams. HubSpot is a powerful CRM tool for businesses that aim to attract new customers, engage with their existing leads, and delight their customers in today's digital age. But in order to truly

On 23 Feb 2023, we hosted a webinar that was attended by over 200 professionals. Although we knew the subject of data privacy and communication automation would be an interesting one; we weren't expecting quite such a positive reception. Webinar Topic: Data Privacy for Email Nurturing & Automation: How to remain POPIA compliant while using tools to automate and market at scale What we covered in this session: Data Privacy

The POPI Act is a South African data privacy law that regulates how personal information is collected, used, processed, stored, and shared by public and private entities. It aims to protect personal information and impose obligations on organisations that process it. Introduction The Protection of Personal Information Act (POPIA), also known as the POPI Act, is a South African data privacy law enacted on 1 July 2021.

Lead generation is the process of attracting and converting potential customers into leads for a business, typically through marketing and sales efforts. Summary Lead generation is essential for any business because it can help attract and convert potential customers into paying customers, driving business growth and revenue. But there's a big difference between Lead Generation and Inbound Lead Generation. Inbound Lead Gen

Paid ads are one of the most important channels in your digital arsenal. But they're often overused because the results are immediate. We'll also highlight the tell-tale signs to look out for when you are overdoing paid ads, and when you should be looking to other channels. Related content: The difference between free and paid online advertising

Before any marketing and sales activities begin, it is essential to understand the difference between Leads and Qualified Leads. It's straightforward to do and enables us to prioritise future marketing and sales activities.& What is a Qualified vs Unqualified Lead? A Lead is anyone who has interacted with your company, although they may or may not become a customer. A Lead is anyone who has engaged with your company in some way, whether through a call-in, website inquiry,