CRM, HubSpot, Digital Marketing & Transformation

The POPI Act is a South African data privacy law that regulates how personal information is collected, used, processed, stored, and shared by public and private entities. It aims to protect personal information and impose obligations on organisations that process it. Introduction The Protection of Personal Information Act (POPIA), also known as the POPI Act, is a South African data privacy law enacted on 1 July 2021.

Lead generation is the process of attracting and converting potential customers into leads for a business, typically through marketing and sales efforts. Summary Lead generation is essential for any business because it can help attract and convert potential customers into paying customers, driving business growth and revenue. But there's a big difference between Lead Generation and Inbound Lead Generation. Inbound Lead Gen

Paid ads are one of the most important channels in your digital arsenal. But they're often overused because the results are immediate. We'll also highlight the tell-tale signs to look out for when you are overdoing paid ads, and when you should be looking to other channels. Related content: The difference between free and paid online advertising

Before any marketing and sales activities begin, it is essential to understand the difference between Leads and Qualified Leads. It's straightforward to do and enables us to prioritise future marketing and sales activities.& What is a Qualified vs Unqualified Lead? A Lead is anyone who has interacted with your company, although they may or may not become a customer. A Lead is anyone who has engaged with your company in some way, whether through a call-in, website inquiry,

If you’ve ever signed a legal contract, you might have noticed they often start by clearly defining the most critical terms. The POPI Act is no different. Below I've pulled out the key definitions you need to know to have a practical understanding of the Protection of Personal Infomation Act in South Africa. These will help you understand what the personal information act aims to accomplish and who the role players are. Key definitions

Pardot is a B2B marketing automation solution built on the Salesforce CRM platform. It allows businesses to create and manage marketing campaigns, track website visitor behaviour, and nurture leads through the sales funnel. In this post, we'll cover a handful of simple bullet point-driven answers to outline exactly 'What is Salesforce Pardot'. Feel free to jump down the list. What's the difference between Salesforce Marketing Cloud and Salesforce Pardot? Salesforce

HubSpot CRM is free! Seem too good to be true? Why is HubSpot CRM free when all the other customer relationship (CRM) tools are rather expensive, and certainly not free? Think Salesforce CRM, Microsoft Dynamics CRM, and even Pipedrive. What is HubSpot CRM? HubSpot CRM is a customer relationship management (CRM) software that helps businesses manage and grow their customer relationships. It includes various tools and features such as contact and lead management, email marketing, sales

We provide our personal information to organisations on a daily basis to enable them to provide us with the services we purchase. The Protection of Personal Information Act legally requires them to be a responsible party, and keep our personal data safe. Contents: What is the POPI Act? Why is the POPI Act important? Why did I write this article?

It’s becoming far more difficult to rank organically on Google search results as more and more people are competing for the top spot. SEO stands for Search Engine Optimisation, and it's the ticket to ranking on Google. Thousands of websites are fighting to make it to Google's top rank. But that doesn't mean you can't start to rank highly for some choice keywords. Search Engine