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CRM

How to migrate your data to a new CRM

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Data migration is one of the most important factors when it comes to implementing a CRM. So much so that it can be considered an entire project of its own. By migrating your business’ historical data, you’ll ensure that your teams can report on effective sales strategies, avoid unnecessary effort, and improve sales velocity. Making the shift to a new CRM system can be a daunting task though. There are a lot of risks involved in the process of
CRM

CRM Implementation: Lessons learned from over 100 CRM projects

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A CRM is a system for managing relationships with a business’s customers. For B2B businesses, this involves tracking leads and customers across long sales cycles and through upgrade paths. For B2C businesses, this could include tracking buying behaviour, website activity, or maintaining a central list of lead and customer information. CRM Implementation is all the steps required to successfully
CRM

What is Twilio? Explained in 2 minutes

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Twilio is a cloud communications platform-as-a-service company based in San Francisco, California. As of July 2022, Twilio has a market cap of $15.71 Billion. Twilio's products are used by major companies such as Uber, Airbnb, Netflix, and HubSpot. What is Twilio? Twilio offers developers a platform for building voice, video and messaging applications. The platform consists of a set of Application
HubSpot

How to Export Contacts from HubSpot

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One of the most frequent questions that we get is how to export contacts from the HubSpot platform, especially after the 2022 update has rolled out. It might seem like a complex and tricky process at first, but it’s incredibly easy. If you need to export a list of contacts from your database, you can do it within minutes by following our quick guide below. A quick guide: how to export contacts from HubSpot The first step is to head over to your contacts page. On this page, you’ll get a view of all the contacts in your HubSpot database. On
HubSpot

How Does HubSpot Make Money?

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HubSpot is one of the best CRM systems on the market. It’s become a popular choice for some of the most reputable companies in the world. HubSpot offers its basic services for free, with the option of moving up to more expensive packages that offer more features. You might be wondering how does HubSpot make money if they offer their fully functional CRM for free? That’s where HubSpot's incredible business model thrives in comparison to its competitors. HubSpot is unique because it takes the three key elements of your business - marketing, sales, and
Digital Marketing

5 Ways to Instantly Improve Marketing Strategy

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According to SEO Tribunal, Google receives 28 million searches per hour, 5.6 billion searches per day. More importantly, though, is the fact that 93% of all online interactions start with search engines. “It's not what you sell that matters as much as how you sell it!”. - Brian Halligan, Hubspot CEO & Co-Founder.
Digital Marketing

How do people like to communicate in today’s digital world?

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Communication is the driving force of any business. It's a big part of our lives, but with the world changing rapidly and technology advancing, how has communication changed in the past few years? Communication is the most important part of our day-to-day lives. Whether it’s for business or personal reasons, communication is often at the top of our priority list. One of the main factors that ensure smooth and swift communication is the vehicle that is used to transport messages from one person to another. While
Digital Marketing

5 Ways that Modern Customer Preferences are Changing

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Media channels are evolving and along with that, media formats are changing to accommodate new consumption preferences. The traditional 30-minute slot is moving into more alternative short-format webisodes followed by high niche, fragmented
Digital Marketing

How do YouTube ads work, and what will it cost me?

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YouTube is an entertainement platform that was launched in early 2005. It's quickly become one of the most popular websites in the world thanks to it's ability to focus tons of information into one singular platform - much like Google, but for videos. Over the years, YouTube has gained a lot of traction, and it's experienced a lot of growth. The latest insights into Youtube's statistics will show you why this
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