CRM, HubSpot, Digital Marketing & Transformation

Financial services is a competitive industry. You need to be able to win clients over from your competition. What makes your business stand out from the rest? The key to drawing in more customers is much simpler than you might think. It’s not always about getting your business out there for exposure — this might get your business recognised, but it’s not always going to guarantee that you’ll get new customers coming through your door. What if you were able to set up a system that allows the leads to generate themselves?

Email marketing is a popular technique used by many businesses. When it’s done right, it can also be one of the best marketing techniques. This marketing strategy allows the business to become much more personal to the customer. They feel more connected to the business. That’s because emails are a direct line of communication. We’re not talking about mass newsletters that are sent out to thousands of people. Instead, email marketing can ignite your inbound strategy if you’re able to make it feel more personal to your customers. Building an emotional connection with your clients will

Email marketing is one of the most powerful digital marketing strategies that you can exploit to turn contacts into sales. That is, however, if you use it correctly. Email marketing is the best form of direct marketing - getting relevant messaging straight to your customers' inbox.

What is Account-Based Marketing? Account-Based Marketing or ABM is a strategic approach in which an organisation considers and communicates with individual prospect or customer accounts as individual markets. Basically, through a research process, you decide which businesses or accounts you want to do business with and you market to the decision-makers in those companies. Why is ABM important to your business? An ABM strategy compliments the traditional short-term marketing goals of generating leads with efforts aimed at driving long-term revenue growth. An ABM strategy

If you're feeling the economic pressures and struggling to reach your sales targets, not utilising a CRM is going to make the process harder. A good CRM is designed to help organise your sales process, save time and help enrich your pipeline with the right leads.

The chances are you came across HubSpot when Googling for help on a digital marketing issue of sorts, and you landed up on their blog. The HubSpot blog is second to none as a practical guide for digital marketing. Nothing comes close to the breadth of help and knowledge offered by HubSpot's blog. True to their product’s inbound promise, their content leads/nurtures you to arrive at a sign-up or pricing page where you are faced with HubSpot's cost. HubSpot's cost is high relative to its competitors. And for good reason. Being the class leader in marketing software, their

What is the HubSpot Integrations Innovation Award? Every quarter HubSpot recognizes a business for creative use of a unique integration build or use of a HubSpot app integration for their client. This quarter, we have been announced as the winner in the EMEA region for our innovative integrations for The Student Hub. How we helped The Student Hub Through API integration we connected HubSpot to their learner management system (LMS). Qualified applicants would then be

HubSpot reporting allows you to follow the end-to-end experience of your customers. A full-stack HubSpot portal keeps everything in one place and thus reporting can be compiled from all data without consulting external sources or dreaded spreadsheets. HubSpot does daily reporting super well. In fact, it does it so well that most of our clients refer to HubSpot on a daily basis, and only dig into other reporting platforms like Google Analytics on a monthly basis. Why HubSpot Reporting works so well But first, let’s outline why instantly available and accurate

Marketing Automation usually has a reputation of being difficult to set up and more of a hindrance than its worth. That couldn’t be further from the truth. Essentially, marketing automation can help streamline your marketing efforts and make your department more efficient through powerful automated actions. Marketing automation software can improve marketing and sales productivity, increase lead quality, and guide future campaigns. Here's what you need to know before adopting a marketing automation platform. Contents