CRM, HubSpot, Digital Marketing & Transformation

What is an ERP? ERP systems help businesses manage everyday business activities like accounting, HR, procurement, project management and supply chain management. These tools help businesses manage, predict and act to streamline business processes and allocate resources. ERP systems can also assist in automating specific business tasks and launching new business models faster. What is a CRM? A CRM is exactly what it says on the box - it’s a customer relationship management system. They manage relationships with customers, including customer acquisition, customer

Marketing trends are constantly changing but the importance of customer engagement is an aspect that remains very constant. There's also a profound difference in the way B2C and B2B companies engage with their audience. As a HubSpot CRM implementer customer engagement in the B2B realm is something we talk about all the time. We use it when we are selling. We use it when we are implementing. And we use it when we're called in to fix underperforming CRM systems. Watch it instead? Click below to watch it on YouTube. Just take note that the 'Measuring customer

Gravity forms is the best WordPress forms plugin. When we combine Gravity Forms and HubSpot we get some great results. Below are some of the use cases. Popup with a HubSpot form HubSpot popup forms are great but you can't trigger them with a button click. Gravity forms has a native integration into HubSpot. Check it out here. Install the Gravity forms plugin on your WordPress website. Follow the integration instructions to sync HubSpot and Gravity Forms. Contacts and forms will sync

As you will see, most of the email marketing platforms available today do the same things. They all send emails to segmented lists with ranging automation capabilities. Let’s dive into each one and identify their stand out features, whether they tap into the benefits of email marketing, and match your target market. This article should help you identify the platform best suited to grow your business with email marketing. You may find these related articles helpful:

Who's this guide for? This guide is a high-level, holistic view of HubSpot. It details the architecture of HubSpot, how you use HubSpot, how much it costs, and how to get started. It's designed to give you an overview. You can take quick dives into the areas where you need to connect the dots. Remember, it's not designed to be an exhaustive resource. When you want to deep dive - the HubSpot Knowledge Base is the go-to resource. Here's what's

As businesses scale, so does the demand for more capable and comprehensive tools. Often the legacy tools businesses used in the early stages to get started and start growing, don’t have the advanced functionality needed to take the business to the next level. You’ve decided HubSpot is the logical next step to take your business to the next level. It is, however, important to know before you start: What data can migrate? How long will it take? What is the investment? (Time, money, people) Do you have the resources to do it in-house or does it

HubSpot is an all-in-one hub for your business to manage Sales, Marketing, Service and website CMS as an interconnected unit. This article is going to dive into the benefits of HubSpot’s Sales Hub specifically. All-in-one As mentioned above, HubSpot connects all your business departments and their data. Leads are collected by marketing and enriched with all their tracking and activities data so that when sales take over the lead, they can qualify and manage the lead with enough context of where they came from and where they are going. Email and activities

Great content takes time to develop. A great piece can generate hundreds of leads for your business. It takes a well-tuned CMS to get your content out there. You might as well choose the best. What is content marketing? Content marketing is a strategic marketing method that involves the creation and sharing of online material (such as videos, blogs, ebooks, guides and social media posts) that is relevant, helpful, engaging and does not explicitly promote a brand but is

By integrating Microsoft Dynamics with HubSpot, you can easily automate quality lead delivery to your sales team by providing them with qualified leads directly into your Microsoft Dynamics CRM. You will be able to help your marketing team to improve ROI by providing them with clear visibility of which leads are the top opportunities, allowing them to create more targeted campaigns by segmenting leads on their engagement and nurturing them, which results in more customer conversions. 1.