CRM, HubSpot, Digital Marketing & Transformation

What is Account-Based Marketing? Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. HubSpot In other words, ABM aims to unite marketing and sales teams in their efforts to improve lead quality, increase conversions and improve customer experience. ABM does

I love HubSpot. It's helped me grow my business. Want proof? Since we started using HubSpot, my business has become larger and more profitable. In fact, we have to be cautious about how many clients we take on because so many want to work with us, and we can't service them all. The data proves this. The graph below shows our ever-increasing sales revenue since implementing HubSpot in January 2017. Sure, we grew before - but growth was slower and less predictable. What's great is that our overheads haven't increased at the same rate as our growth. This means

What is B2B Marketing? B2B marketing tends to be more informational and straightforward than B2C. This is because business purchase decisions are based on the bottom-line revenue impact where ROI is the primary focus. This is further assisted with personalised marketing based on roles, industry and interests. Top B2B marketing trends in 2021 Account-based marketing

Marketing activities can become overwhelming and complex, so the idea of marketing automation as a solution is very enticing. You’ve probably seen the successes other countries and businesses are having, but does marketing automation even work in South Africa, and is it right for your business? As the global investment in marketing automation is expected to grow by close to 200% by 2023, is it time for your business to get started?

What is content marketing? A content marketing strategy involves the creation and sharing of online material (such as videos, blogs, ebooks, guides and social media posts) that is relevant, helpful, engaging and does not explicitly promote a brand but is intended to drive/aid interest in its products or services. This content trickles down to all aspects of strategic marketing where it is promoted through SEO, PPC, Social Media, PR and inbound marketing. How does a B2B content marketing strategy differ from a B2C content marketing strategy? B2B content has to be

A strong digital marketing strategy needs to have a 360-degree view of the customer. You have to think about which digital channels your target audience is using. Where do they spend their time online? What is the customer journey to your website? How do you follow up and track leads once they arrive in your inbox? How do you get feedback from sales on whether the lead was good or not? A 360-degree view implies that you are leaving no gaps in your strategy for potential customers to fall through. You could be emailing clients,

What is B2B Marketing? B2B (Business-to-business) marketing and sales refer to any marketing and sales activity geared towards a business rather than an individual. If your business is selling a product or service to another business [and not directly to a consumer, B2C], you require B2B marketing and sales strategies. Difference between B2B and B2C email campaigns Unlike B2C prospects who respond best to emotions and entertainment, B2B prospects look for logic, solutions, and ROI. They are generally assessing whether your business will help them

The process of migrating and even more so, getting started with a CRM platform is a daunting task - especially for a platform as robust as HubSpot. That's where a HubSpot Partner such as MO Agency steps in to lighten the load and get your business using the platform to its full potential in no time. Most businesses are looking for effective ways to gain and retain customers. Hubspot provides just that – and HubSpot has made a massive effort to attract and retain the best HubSpot partners. What is a HubSpot partner agency? A HubSpot

The dream CRM is one that does it all and speaks to the tools your business requires. HubSpot is great in this regard as it has many native integrations with other software and if not available directly, can be integrated through the likes of Zapier and their handy API. "Should you move to HubSpot CRM?" It's a question we get asked regularly, with one of the main considerations being whether HubSpot integrates with the tools you are using in your business. With each department using their own apps and tools, HubSpot has