CRM, HubSpot, Digital Marketing & Transformation

The Digital Marketing Audit Checklist takes a SMART look at your marketing strategies to make sure that it is Specific, Measurable, Attainable, Relevant and Timely. This SMART marketing audit can be used as a blueprint for creating efficient and effective marketing campaigns. Every marketer should be thinking about generating measurable returns. That’s why we’ve created our digital marketing strategy checklist that will analyse your digital

Strong sales and marketing start with identifying the right audience. Your target audience generally falls into two buying groups - businesses (B2B) or consumers (B2C). Business-to-consumer (B2C) vs Business-to-business (B2B) sales and marketing is very different. To effectively market to each group, you should be using specific strategies, methods, and approaches. They can’t be interchanged, and not

Why HubSpot Operations Hub? Growing companies need to change, scale and integrate systems and processes regularly. With each department having its own apps, spreadsheets, databases and communications, they tend to operate in silos. The problem for these scaling companies is that silos create a reactive, misinformed and fragmented customer experience. Enter Revenue Operations or RevOps. Contents What is

1. Evaluate your current social media efforts and define objectives for improvement First, it’s essential to understand where you are and where you want to be. 6 Key assessment points to consider

MO Agency has been named a winner in the Customer First category for Europe, the Middle East and Africa in HubSpot’s 2020 Performance Impact Awards. What is the Customer First Award?

Do you want website growth metrics that look like the image below? If your answer is yes, then you need to consider how websites are built and continuously improved over time. For years, the traditional approach to a website build has been to agonise over the build for months on end. You pull all the stakeholders, departments and next-door neighbours in to get all the

Bill Gates once said that “How you gather, manage and use information will determine whether you win or lose.” Living in the information age like we do today, the above statement couldn’t be more true. By serving as a central place for all client interaction and data storage, a CRM can help businesses boost efficiency, grow, improve customer relationships, and forecast accurately. What is CRM? Simply put, CRM is a “Customer Relationship Management” software.

According to Nucleus Research, CRM has an average ROI of $8.71 for every dollar spent. CRM increases sales by up to 29%, improves productivity levels by up to 34% and increases sales revenue by up to 41% per salesperson (Salesforce). These stats are a testament to the massive productivity levels that many

Many people have heard about HubSpot, but most also don’t know what it really does. This is because HubSpot offers an enormous selection of features, licences and pricing points. MailChimp, by comparison, is far easier to understand. Of late, they too have been layering in the additional features, but still, the pricing is easier to understand. So why would you want to go for MailChimp over HubSpot or visa versa? I’m going to keep this blog as simple and to the point as possible. What is MailChimp?