CRM, HubSpot, Digital Marketing & Transformation

In Smart Insights’ Managing Digital Marketing Report for 2015, it was found that 47% of organisations currently participate in digital marketing, but lack a clearly defined digital strategy. If your business is facing digital channel issues, then perhaps it is time to consider a strategic review of your digital efforts. Here are 10 popular

With online marketing becoming an ever more integral part of our daily lives, the average consumer is growing used to marketing that's personalised directly for their tastes. Did you know that 63% of consumers will abandon a brand message that fails to incorporate enough personalisation into their marketing efforts? Another 72% of consumers only do business with companies that personalise their marketing. Metrics like

HubSpot offers a lead scoring tool that can show our marketing and sales team who the relevant prospects are in our contact database automatically and at a glance! This works by assigning an appropriate value (positive or negative) to any number of actions, be it an email open/bounce, a webpage visit, button click or content download. Sales people are empowered by lists of leads prioritised in accordance with a robust HubSpot lead scoring system. Not to mention, marketers are enabled to group leads in different lead scoring brackets so that they can be marketed to more appropriately. Let's

Firstly, it’s important to note that while Inbound Marketers Attract, Engage and Delight their target market, they are always being supported by the… 3 pillars of Inbound Marketing 1. Growth-Driven-Design or GDD websites Using the inbound marketing methodology, websites have a growth-driven-design. This means we dive into what the best performing parts of the website are, search-engine-optimise the pages that need attention and cut the deadweight. Once you

Lead qualification is the systematic process of classifying prospects based on their readiness and willingness to buy a product or service from your company. It is also about gathering the right insights on your ideal buyer so you can make a sound judgement on them. Whether you are a marketer or a salesperson, it’s important to focus on the right leads that come through the funnel and at the right time. Using the solid criteria for sales and marketing leads is integral to an effective sales enablement

Consider the following facts about CRM reported by SuperOffice in 2020: CRM software is now the biggest software market in the world and the growth isn’t slowing down. Market size is forecasted to reach $80 billion in revenues by 2025. A key factor behind CRM growth is access to information. Businesses want access to customer data in real-time, on-the-move and in the cloud. From customer service and email marketing to personalisation, companies now want to deliver a personalised experience to

HubSpot CRM’s immediate selling point is the price. It’s free. This is a massive advantage over its competitors, from Salesforce to Pipedrive. Yes, some businesses need a fully functional and highly integrated enterprise-grade CRM system, but the reality is that most don’t. There are so many enterprise size businesses that don't use their enterprise-grade CRMs properly. This is where HubSpot CRM is positioned, and with the addition of a few paid HubSpot Sales licences, HubSpot CRM can become a very

Tracking URLs help you measure the effectiveness of your marketing campaigns by providing information to HubSpot when visitors access your site through the URL. Create a tracking URL when you want to track traffic from a campaign to a page with the HubSpot tracking code. Examples include email blasts, PPC campaigns, and banner ads. A tracking URL is a normal URL with parameters attached to it. When visitors come to your site from a tracking URL, HubSpot saves the information in those parameters.

Customer engagement is one of those terms you hear a lot that everyone knows is important. Still, most people can't quite define it and don't fully understand it. To help demystify the idea of customer engagement and make it more universally accessible, we wanted to provide a simple introduction to the concept, starting with the basics. The Definition of Customer Engagement Since customer engagement can mean something slightly different to everyone based on their industry and business goals, it can also be