CRM, HubSpot, Digital Marketing & Transformation

Contents Part 1: Why CRM systems fail Poorly set objectives Scope creep User adoption Wrong CRM vendor Overcomplicating requirements Not getting management on board

A great web design and development process enables the final website output to be aligned with the goals of the business. Without a solid process the end product can stray from the original requirements of the website build very easily. A great web design and development process keeps the project stakeholders informed and makes it transparent what happens during the course of development from start to finish. It also favours ongoing feedback and input from the project stakeholders and the design/development team. With these qualities in mind, what is the process?

1. Content marketing Content is indeed king, and it's the cornerstone of any successful inbound marketing campaign. Beautifully designed and well written content does so much more than just arm your sales team with collateral to sell with. Well produced and informative content shows the world that you care about more than just selling. You care about adding value. When it comes to lead nurturing, providing specific target groups and personas with tailored content not only shows your potential customer that you are knowledgeable, but it helps them

When it comes to subject lines, shoot for clear, personalised subject line that conveys value. Don’t oversell. When writing your subject line - ask yourself - who is my reader, and why would they want to read my message? Send InMails between 9–10 a.m. on weekdays. InMail messages sent on Saturdays are 16% less likely to get a response. Referencing a former employer in common

Both B2B and B2C businesses can benefit from using LinkedIn, however, I believe the major advantages to be had with LinkedIn are in the B2B space. That being said, the following four points cover the core areas that LinkedIn can help with when it comes to marketing your business. 1. Lead generation We’ve seen again and again in our customer lead source reports that LinkedIn visitors have a much higher visitor to lead conversion rate when compared to other social channels. In fact, in the B2B space LinkedIn outperforms other social channels like Facebook and Twitter by a factor of

Often sales and marketing teams are understaffed, and under pressure to produce results. There are difficulties interpreting marketing report data and breakdowns in communication lead to disconnects with senior staff. Did you know that inbound marketing can help you deal with these issues? Soon you will be able to turn your website into a source of high quality leads that are fully qualified. Why website leads are often poor quality The typical lifecycle of a website generated lead goes as

12 Reasons to Fix Your Sales Qualification Process Today 1. A solid qualification process enables you to spend time with the best prospects As a salesperson, there's truly only one thing that you completely control -- who you spend your time with. Quickly figuring out who has an immediate need for a product or service like yours is critical to spend your limited resource of time wisely. This is a critical and often overlooked part of the sales strategy. How? When you learn to

1. Workshop your personas at least annually Your market will change subtly over time and you need to be aware of these changes to accurately pinpoint your message to the right people. Having a clear picture of your personas allows you to know which personas are engaging with you, bringing in revenue, or just creating noise and no revenue. 2. Make CRM a core part of your marketing strategy CRM software is not just for the sales and customer service team. A CRM gives marketers granular

A little over a year ago we were in the same boat. Our agency was chugging along nicely with a strong referral network keeping us growing at a 'steady-ish' rate, but with a slight decrease in growth velocity. Size comes with a realisation that the law of diminishing returns is a real and unfortunate thing. Slowing growth make us look to inbound marketing The decrease in growth velocity caused us to look closely at how we generated business and we decided to get real with our own digital marketing. As