Our thinking about HubSpot, AI, & removing silo'ed data

We have written in-depth about SEO and why SEO is important for your website. But to keep things easy for those new to SEO and digital marketing, we thought we'd write a quick guide on what SEO is. Embedded in the guide we also provide links to other blogs on our site and resources around the web that might help. Enjoy. The definition of SEO Our working definition for search engine optimisation comes from the popular SEO

MO Agency hosted a Remote Working webinar where we shared the tools and processes we use, tips and tricks learned, how we run projects with remote teams, and tips from our employees who are actually doing this daily. The Corona Virus is forcing many in Europe, Asia and the USA into quarantine, which has resulted in an immediate adaptation to a remote working environment for many companies that aren’t prepared. In South Africa, our response to the threat of Corona Virus has been somewhat slow. Given the current economic climate, a major risk

The whole point of an SEO strategy is to cover as much digital property as possible and appear more credible to searchers in a bid to improve organic traffic to your website. Though search engines may be getting smarter, some work is still required on our part to ensure the right information gets delivered to search engines, and eventually to consumers. SEO is no longer a purely technical pursuit, and involves agencies delivering well on a vast number of features for their SEO package offerings to be considered as good. As with anything in life, there’s a right way and wrong way to go

According to Everyone Social, internal marketing involves the promotion of a company’s objectives, mission, products and services to its own employees, with the purpose of improving employee engagement, increasing overall brand reach, and ensuring the provision of value, by employees to potential customers because they believe in and understand the company’s goals and vision themselves.

Content Marketing has become a staple in any and every company’s digital marketing strategy given its ability to generate leads and drive sales conversions. Marketers have become more conscious about testing various elements like fonts and colours, to see how they affect customer turnover, and ultimately understand how strong an influence content has over a reader. For obvious reasons, the actual topic and the interest it will ignite in the reader will always come first. However, more intuitive factors, things as seemingly insignificant as choosing the correct typeface, are what tip

Inbound Marketing is hot property in the ever-changing world of digital marketing. But truly understanding its intricacies takes a bit of guidance if you want to fully leverage the methodology. According to HubSpot: 86% of people skip TV ads. 91% of people unsubscribe from emails. 44% of direct mail sent is never opened. 200 million

MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa, on Friday, 31st January 2020. The event was attended by 90 Sales and Marketing Technology professionals. The panel discussion focused on Sales and Marketing Technology: How to implement and adopt it? When is the right time to adopt it? The challenges faced when implementing these systems Our panellists for the event were: Leigh Carmichael, Head of Marketing & Demand Generation, SurTech John Paul

It is well-known and widely utilised as it has a myriad of positive benefits. It can assist with: Boosting the productivity of staff Streamlining workflows Increasing conversions Quality lead generation Why is marketing automation important? The beauty of marketing automation is that it allows you to control, manage and run quite complex campaigns quite easily. Such

Facebook is one of the largest social media platforms with over 2.32 billion active users globally. With the platform servicing more than half of the world’s internet-using community, which currently stands at 4.39 billion, advertising on the platform has become an essential part of many marketing campaigns. Facebook has accomplished a lot and… that’s enough for a