CRM, HubSpot, Digital Marketing & Transformation

Above the line marketing Above the line (ATL) marketing focuses on generating brand awareness to the largest group of people possible. This is mass marketing at its finest. This is the 30 second promo you see on the TV, or the radio ad you hear on your way to work first thing in the morning. ATL is largely unfocused and non-targeted, and aims to reach as many consumers as possible in order to penetrate the market on a mass scale. Below the line marketing Below the line (BTL) marketing aims to be as direct as possible and places more emphasis on creating specific

As with all things you generally get what you pay for, but there are some sweet spots in the marketing automation software space where some of the solutions are genuinely affordable. Scalability with Affordable marketing automation software A small caveat here, I would not recommend going with a cheaper solution or a solution that can’t scale, reason being it takes a lot of time and effort to get a marketing automation platform up to speed and delivering results. Don’t underestimate the time it takes and the cost of your time to set the system up. We recently provided HubSpot to a

Buyer personas “Technology” refers to such a wide variety of products and services that there is no one-size-fits-all buyer persona that can be applied across the board. New technology and innovations often stem from the need to solve a specific problem for a very specific group of people. This is the basis of everything coming out of R&D, but unfortunately, this doesn’t always get carried into marketing. This means that a specific solution is being sold to a broad audience because marketing

What makes marketing automation software easy to use? 1. It's Intuitive When choosing a marketing automation platform, it should be intuitive for new users. As there are so many features within marketing automation tools, understanding how to use each feature and how they all fit together is vital for a successful automated marketing campaign. 2. It's Well-documented As is often said, if it's important, get it in writing. Documented software is good software. If the software you've chosen for marketing automation has a knowledge base, wiki, or

Although not the sexiest part of marketing automation, and despite being around for a few decades now, email marketing is still the top lead generation medium in the B2B space according to a 2017 report by Chief Marketer. So what core features do you need to look for in Marketing Automation software? 1. Easy to use email editor An easy to

Marketing Automation is a relatively new trend in South Africa The relatively recent emergence of marketing automation in the digital marketing world is the main reason these skills are not ubiquitous in South Africa just yet. In the USA, the base of marketing automation consultants is significant and like with most things, the technologically driven Americans were early adopters of marketing automation and in fact, by and large, the originators. Our European counterparts are also still building up a solid base of marketing automation consultants. Two very important

There are a host of email automation software providers available globally, and a number of vendors (local and international) that we do suggest using locally here in South Africa. Email Automation is a cornerstone element of the fast growing space in digital marketing called marketing automation. What is email automation used for? Triggered emails: Welcome emails Abandoned cart emails Refer-a-friend Milestones like birthdays and anniversaries Scheduled emails:

The best marketing automation companies in South Africa are: MO Agency MPull Demographica Spitfire Inbound UKU Inbound Most of these firms are digital marketing agencies that have added automation skills to their repertoire. MO Agency

1. Inbound marketing is a holistic digital marketing approach. Digital marketing has numerous touchpoints - blogs, websites, PPC, social media and videos. Individually, each platform can produce okay results, but when they're combined, the marketing results are beautiful. Inbound marketing brings your digital elements together into a cohesive strategy designed to generate leads and convert leads into customers. Find out how inbound marketing works. 2. Inbound marketing was