CRM, HubSpot, Digital Marketing & Transformation

1. Self Service and Digitisation of Financial Services Unlike older generations, Generation Z and millennials prefer to do 'admin' tasks as efficiently and with as little human contact as possible. Yes - they consider banking and investing as an admin task they'd prefer to have simplified, personalised and digitised. Setting up and promoting digitized products and customer service or experience portals which enable customers to sign up for services online, change products & services online, and view their information without going into a branch is an increasingly necessary

1. Focus on engaging content marketing and SEO (Inbound Marketing) "But as good as my brand's services are, they really aren't interesting enough to make engaging content from." We've heard this way too much before and though it may (or may not be) true - that's not the point. The lesson here is to change the way you think about content, and the best way to understand what I mean here is to answer this question yourself, as if you were someone included in your target market: Which headline are you more likely to click on? i) "Take Equity Investing to the Next

Inbound Marketing Campaigns Take Content Marketing to the Next Level In essence: Inbound Marketing is about being found by your prospects through helpful content and putting intelligent systems in place to vastly increase the amount of new business you get through it.

At its core, marketing automation is all about optimisation in your business. Marketing automation isn’t only about automating simple and tedious tasks within your marketing department, marketing automation optimises your time and resources to deliver better data for smarter decisions. Marketing Automation will provide you with the information you need to nurture prospects with highly personalised, useful content that helps convert prospects to customers and turn customers into delighted

Source In the technology space, competition is fierce. If you’re a new tech startup it can seem almost impossible to differentiate yourself in the market due to the overwhelming amount of people selling the same products, or providing the same services as you. To make matters worse, it’s predominantly all being done online AND startups don’t have a massive budget for digital marketing.

Above the line marketing Above the line (ATL) marketing focuses on generating brand awareness to the largest group of people possible. This is mass marketing at its finest. This is the 30 second promo you see on the TV, or the radio ad you hear on your way to work first thing in the morning. ATL is largely unfocused and non-targeted, and aims to reach as many consumers as possible in order to penetrate the market on a mass scale. Below the line marketing Below the line (BTL) marketing aims to be as direct as possible and places more emphasis on creating specific

As with all things you generally get what you pay for, but there are some sweet spots in the marketing automation software space where some of the solutions are genuinely affordable. Scalability with Affordable marketing automation software A small caveat here, I would not recommend going with a cheaper solution or a solution that can’t scale, reason being it takes a lot of time and effort to get a marketing automation platform up to speed and delivering results. Don’t underestimate the time it takes and the cost of your time to set the system up. We recently provided HubSpot to a

Buyer personas “Technology” refers to such a wide variety of products and services that there is no one-size-fits-all buyer persona that can be applied across the board. New technology and innovations often stem from the need to solve a specific problem for a very specific group of people. This is the basis of everything coming out of R&D, but unfortunately, this doesn’t always get carried into marketing. This means that a specific solution is being sold to a broad audience because marketing

What makes marketing automation software easy to use? 1. It's Intuitive When choosing a marketing automation platform, it should be intuitive for new users. As there are so many features within marketing automation tools, understanding how to use each feature and how they all fit together is vital for a successful automated marketing campaign. 2. It's Well-documented As is often said, if it's important, get it in writing. Documented software is good software. If the software you've chosen for marketing automation has a knowledge base, wiki, or