CRM, HubSpot, Digital Marketing & Transformation

1. Work out your SMART goal Every good campaign needs to start with a goal in mind, and every good goal starts with SMART rules. A SMART goal is: Specific: Do you know exactly what you're trying to achieve? Measurable: Is there a specific metric you have which allows you to measure the success of your goals? Attainable: Make sure your goal is realistic and in proportion to your current performance, budget, workload and timeline. Relevant: Does your goal make sense to you and

Inbound marketing is not the same as content marketing While they're quite similar, think of content marketing as a stepping stone of inbound marketing. Both rely on creating high-quality content and distributing it online, but inbound marketing is an entire methodology that uses content in everything: from your marketing strategy, through to how you close deals, and provide service to

What is Outbound Marketing? Outbound marketing is interrupting. "It's interrupting people with an email while they're at work; with a cold call; with an ad while they're watching their favourite TV show - it's irritating. And what's happened in society is that someone built up some, 'traffic', whether it's a podcast or a TV show - and you rent a little piece of their traffic. It's just working less and less. People's tolerance for it has gone down and their ability to block it has gone way up." - Brian Halligan CEO of HubSpot, Inc. Bear in mind - there's nothing

What does CRM Stand For in Business? For business, powerful CRM is much more than a system, it’s a powerful philosophy about gaining and retaining customers & clients more efficiently. CRM stands for optimising the lead nurturing process by understanding who your buyers are and their position in the sales funnel. When understood and used correctly, CRM helps client-facing business people nurture deeper relationships and create more loyal customers. What Does CRM Stand For in Your Business? In light of creating more loyal

This is a great question because it is so often overlooked when businesses are evaluating a CRM platform. All too often they look at the feature set and online reviews without evaluating who left those reviews and what size businesses they worked at. Ease of use is directly proportional to the level of features in a CRM. On top of this, the user interface (UI) and user experience (UX) of the CRM platform must come into account. Both of these are web and app design & development terms, and in relation to CRM, they mean the following: User Interface: The visible

Is your brand helpful? Hopefully we’re all passionate about the brands we represent - meaning we’re at least a little biased or too eager to say: “Yes, our brand, our content is helpful”... Well, the truth is, helpful isn’t enough anyway. Content needs to be gripping. And it can be challenging putting ourselves in the shoes of an outsider who’s less interested in what you do all day than you are - so you might want to get an objective

The truth is I don't really get asked this question too much anymore. HubSpot CRM has permeated the market and there are loads of successful cases where HubSpot CRM has been implemented and works great. If this article is too HubSpot specific and you want a general overview of CRM - check out this article - What CRM should I choose in South Africa? Here are the top features we love in HubSpot CRM: A fully functional CRM for free Using free versions of Sales Hub, integration of

The client, a safari travel operator working on three continents was currently using Salesforce CRM, and at a large cost, had over the last year integrated Salesforce into both this booking engine and their sales operations. Disillusioned by the sprawling licensing costs and the ongoing monthly bills to customise and integrate Salesforce, she had pulled the plug on the project and wanted to move over to HubSpot CRM. On the flip side, we have another potential customer in the medical technology industry that was desperate to move from their legacy CRM system over to HubSpot CRM. They cited

According to Cisco; By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. In this day and age where the attention span of users dwindles by the day; video is an option no business that is serious about its marketing can do without.