CRM, HubSpot, Digital Marketing & Transformation

To give you an idea of how important video content is for your digital marketing, here are some key statistics: 78% of people watch online videos every week, and 55% view online videos every day By 2020, online videos will make up more than 80% of all consumer internet traffic YouTube is the second most

Inbound is complicated and expensive An inbound campaign is definitely not the least expensive option out there, there are lots of moving parts. It takes a healthy dose of skilled digital practitioners required to get it right. In response to the inbound campaign proposal, our client asked how much an SEO retainer would cost. Their logic - if we are at the top of Google when our potential clients search for 'fleet management' - their given industry - the enquiries would come in. Below I cover my logic - and reply to our

The VR industry has seen a huge increase in users since 2014, which was said to have had about 200 thousand active virtual reality users, which increased to 90 million active users in 2017. It would be a loss not to jump on the VR bandwagon. How can your brand experiment with

Video Demo of HubSpot Service Hub What's included in HubSpot Service Hub? Conversations: Manage one-to-one customer

1. Start with a great idea All great content starts with a great idea. Having a great idea for your explainer video will show your expertise in the industry, and will provide relevant content to your followers and leads. 2. Less why, more how Your clients already believe in the value of your video, so avoid wasting their time by explaining why they should be watching your video. Instead, jump straight into the how. Your viewers are watching your videos to understand how to do something, not why they should learn it from you.

Are your marketing and sales team working together to create valuable content and move leads down the funnel? Content is all about context, and while marketers can provide the content, they rely heavily on the sales team for context. What are prospects actually asking? What does your sales team need in that final sales presentation? The right content at the right time means better sales, which is why teams need to work together for better sales enablement. How does great content help nurture

The reality is that measurement and tracking is the cornerstone of achieving targets and goals in life and sales targets are no different. In the video below I cover how we used HubSpot Sales Professional and HubSpot CRM to supercharge our sales process and grow our agency revenue

Your design assets Before firing your digital marketing agency make sure to obtain all copies of logos or any other files related to design or branding in vector format. Make sure that you get the open design files with no restrictions so that the new design team can access all your relative design assets without having to spend their time (and your money) reinventing the wheel. Alongside this, find out what plans, in-progress items and ideas were never acted on so that you can brief your new agency.

So how can you stay ahead of the game? Here are some tips and tricks that could keep you ahead of the curve. You need to be as flexible as possible in your skill set Firstly, don’t be a “Jack of all trades and a master of none”. Choose skills you excel in and know how to build bridges to connect pathways to other related skill sets and combine them. For example, if you’re good at video editing - great! You can also work on storyboarding, and motion graphics. The opportunities for creative skill set combinations are endless! One word: UPSKILL Teach yourself to code,