CRM, HubSpot, Digital Marketing & Transformation

The truth is I don't really get asked this question too much anymore. HubSpot CRM has permeated the market and there are loads of successful cases where HubSpot CRM has been implemented and works great. If this article is too HubSpot specific and you want a general overview of CRM - check out this article - What CRM should I choose in South Africa? Here are the top features we love in HubSpot CRM: A fully functional CRM for free Using free versions of Sales Hub, integration of

The client, a safari travel operator working on three continents was currently using Salesforce CRM, and at a large cost, had over the last year integrated Salesforce into both this booking engine and their sales operations. Disillusioned by the sprawling licensing costs and the ongoing monthly bills to customise and integrate Salesforce, she had pulled the plug on the project and wanted to move over to HubSpot CRM. On the flip side, we have another potential customer in the medical technology industry that was desperate to move from their legacy CRM system over to HubSpot CRM. They cited

According to Cisco; By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. In this day and age where the attention span of users dwindles by the day; video is an option no business that is serious about its marketing can do without.

To give you an idea of how important video content is for your digital marketing, here are some key statistics: 78% of people watch online videos every week, and 55% view online videos every day By 2020, online videos will make up more than 80% of all consumer internet traffic YouTube is the second most

Inbound is complicated and expensive An inbound campaign is definitely not the least expensive option out there, there are lots of moving parts. It takes a healthy dose of skilled digital practitioners required to get it right. In response to the inbound campaign proposal, our client asked how much an SEO retainer would cost. Their logic - if we are at the top of Google when our potential clients search for 'fleet management' - their given industry - the enquiries would come in. Below I cover my logic - and reply to our

The VR industry has seen a huge increase in users since 2014, which was said to have had about 200 thousand active virtual reality users, which increased to 90 million active users in 2017. It would be a loss not to jump on the VR bandwagon. How can your brand experiment with

Video Demo of HubSpot Service Hub What's included in HubSpot Service Hub? Conversations: Manage one-to-one customer

1. Start with a great idea All great content starts with a great idea. Having a great idea for your explainer video will show your expertise in the industry, and will provide relevant content to your followers and leads. 2. Less why, more how Your clients already believe in the value of your video, so avoid wasting their time by explaining why they should be watching your video. Instead, jump straight into the how. Your viewers are watching your videos to understand how to do something, not why they should learn it from you.

Are your marketing and sales team working together to create valuable content and move leads down the funnel? Content is all about context, and while marketers can provide the content, they rely heavily on the sales team for context. What are prospects actually asking? What does your sales team need in that final sales presentation? The right content at the right time means better sales, which is why teams need to work together for better sales enablement. How does great content help nurture