CRM, HubSpot, Digital Marketing & Transformation

The reality is that measurement and tracking is the cornerstone of achieving targets and goals in life and sales targets are no different. In the video below I cover how we used HubSpot Sales Professional and HubSpot CRM to supercharge our sales process and grow our agency revenue

Your design assets Before firing your digital marketing agency make sure to obtain all copies of logos or any other files related to design or branding in vector format. Make sure that you get the open design files with no restrictions so that the new design team can access all your relative design assets without having to spend their time (and your money) reinventing the wheel. Alongside this, find out what plans, in-progress items and ideas were never acted on so that you can brief your new agency.

So how can you stay ahead of the game? Here are some tips and tricks that could keep you ahead of the curve. You need to be as flexible as possible in your skill set Firstly, don’t be a “Jack of all trades and a master of none”. Choose skills you excel in and know how to build bridges to connect pathways to other related skill sets and combine them. For example, if you’re good at video editing - great! You can also work on storyboarding, and motion graphics. The opportunities for creative skill set combinations are endless! One word: UPSKILL Teach yourself to code,

Watch our digital showreel to see some of the incredible work we've done for our clients over the years.

Did you know customer relationship management system (CRM) is the fastest-growing software on the market today? By 2025, revenues in the industry are expected to reach more than $80 billion. A CRM system is crucial when it comes to organising your customer database, across all departments within your company; from marketing, to sales, to services. Any company, small and big, can certainly benefit from an effective CRM, as it tracks and manages the

The sales and marketing 'team' This decision-making period before a salesperson is involved is really the domain of the marketing department. The salesperson that does not understand this will close less, and the marketer that does not understand this can't do her job effectively. Sales and marketing teams need to be aligned to drive the sales process and purchasing decision of a customer from start to finish. At a very broad level, there are two distinct phases in the sales process. 1. The initial phase where marketing attracts, qualifies and nurtures a lead to

Generate more leads with great design Good website design is crucial for generating leads through your website. Follow these 5 Website Design Tips to Improve Lead Generation.

Segment your leads Your prospect list can be sliced and diced a number of ways, each one driving critical insights into whether or not they are likely to close. You can segment your leads by their source: leads generated by referral traffic may be more receptive to a phone call than a lead generated by your marketing team’s latest broad-based awareness campaign. You can also segment your leads by the industry vertical, their company size and their role. Salespeople need to find the companies that are best-fit targets for their products or services. This takes the idea of “buyer

The good news is that creating qualified leads through your marketing strategy is entirely possible, it just requires sales and marketing teams to work together and communicate their goals openly. This open communication is a core tenet of “smarketing”, which the process of aligning sales and marketing teams around common goals within a business or organisation, focused on improving revenue. A critical part of