CRM, HubSpot, Digital Marketing & Transformation

Email is sometimes criticised for being too difficult to track and optimise for, too expensive, and contact segmentation too difficult and time-consuming. The truth is, however, that up-to-date email technologies handle much of the legwork these days, and the trick to email marketing is finding the right service provider. Email marketing, we believe, is in fact not dead and is here to stay. And we’re not the only ones who think so! We’ve collected some proof from leading companies that prove that email is still a viable digital marketing channel and an essential tool for

*This blog post was refreshed for 2018 Let’s take a step back, what exactly is lead generation? Lead generation is the process of grabbing the interest of consumers with the intention of turning them into leads and nurturing them

*This blog post has been refreshed for 2018. Email is still as popular as ever and has a continually growing user base. This is why email marketing is so attractive to marketers and is a great way to help your business grow. Email marketing can include anything from newsletters to e-zines, email promotions, daily deals, advertising, autoresponders, marketing automation and much more. Why do marketers rate email marketing so

The sales and marketing funnel represents the buyer’s journey, from awareness of the problem, through consideration of options to solve the problem, and then on to the decision stage, where the buyer selects the most suitable option. In the content marketing model, these three distinct stages of the marketing funnel call for different pieces of content with the specific goal of moving the prospect further down the

In the video below, we show you how we interpret a month’s worth of digital marketing performance data. In the process, we cherry pick both the positive and negative results from our inbound marketing efforts

*This blog post has been refreshed for 2018 By creating content specifically designed to appeal to your prospective customers, Inbound attracts qualified prospects to your website and keeps them coming back for more. As HubSpot so wonderfully explains it; ‘’Inbound Marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention.’’ You have to be sure every effort, no matter how small, is well-planned and flawlessly

*This blog post has been refreshed for 2018 Turning your website into an online sales platform for your business can be very challenging. But with inbound and marketing automation software, like HubSpot, as the backbone for your website, it becomes an integral part of your marketing. When an inbound structure is in place, you are able to make your business’s online presence known. How it works The inbound strategy and marketing funnel are integrated directly into the website.

1. Complete every section of your profile This is an obvious thing to do, but we’ve seen so many LinkedIn profiles missing critical information and only having the bare necessities. Fill out your profile summary (the overview of your professional experience), specify your industry and location, your current job role and position, your past positions, your education history and specific skills. The typical structure of a professional’s LinkedIn profile is detailed below.

The digital sphere is flooded with information and entertainment, and users are battling to choose which content to engage with. Ephemeral content has an expiry date, so users can’t bookmark or view later. It creates an urgency about the content. And because the content has an expiry date, it’s that much more special. One of the reasons that ephemeral content is becoming so popular amongst social media users, according to the Digital Marketing Institute,