Our thinking about HubSpot, AI, & removing silo'ed data

Most marketers know schema markup as an SEO enhancement - the thing that gets you star ratings in Google or a recipe carousel. That framing is now incomplete. Schema is no longer just structured data for search engines; it is the primary machine-readable layer that AI engines use to understand who you are, what you do, and why they should cite you. This is a practical guide, written for marketers and developers who need working code, not theory. Every schema type below comes with a copy-paste JSON-LD example, where to put it, and what it actually

Short answer: no, SEO is not dead - but its job has changed. Search is shifting from clicks to answers, so overall organic traffic is falling while the visits you do get convert better. The winners are the brands that show up inside AI answers, not just on page one. If you’ve noticed your organic traffic dipping over the last few months, you’re not imagining it. And no, it’s not because your SEO team suddenly forgot how to do SEO. Something bigger is happening: search is shifting from clicks to answers. People are getting

AI visibility is the process of improving how often and how prominently your brand appears in AI-generated answers. Brands improve AI visibility by creating trustworthy content, adding structured data, and building authority signals that help AI systems cite, mention, and recommend them. Why AI Visibility Matters in 2026 AI search is changing how buyers discover brands. In MO Agency’s June 2026 AI Visibility

Marketing trends are constantly changing, but the importance of customer engagement remains constant. There is also a profound difference in the way B2C and B2B companies engage with their audience. As HubSpot CRM implementers, customer engagement in the B2B realm is something we talk about all the time. We use it when we are selling. We use it when we are implementing. And we use it when we are called in to fix underperforming CRM systems. Watch it instead? Click below to watch it on YouTube. Just take note that the

Video marketing is one of the most effective ways to communicate a message, show your product or service in action and keep your audience engaged. When it is planned properly, it can support awareness, lead generation and conversion across the full marketing journey. If you are thinking about using video for your brand, it helps to start with a clear plan. The best video campaigns are built around a goal, a structure, a format and a message that feels consistent with the rest of your marketing. What Is Video Marketing?

When I was at university, my main focus of study was not website design or user experience design. But in my third year of university, I chose advertising as my focus. Now I find myself in one of Johannesburg’s up-and-coming digital agencies. I am not a web developer by any means, but since working at MO Agency I have gained more knowledge about good practices for excellent user experiences on websites. Below I will outline what I have learnt about website optimisation and usability. What is user experience on a

Good website design is crucial for generating leads through your website. The way your pages look, feel and function has a direct impact on whether visitors take the next step. If your website is being updated or redesigned, it is worth thinking about more than just colours and layout. Good conversion-focused design helps people understand what you do, trust your brand, and know exactly what action to take next. Generate more leads with great design A high-converting website should make it easy for visitors to understand the page,

A good design principle to live by when designing websites that create conversions is to ask yourself one simple question: what is the purpose of this page, and what do you want the visitor to accomplish on this page? Your website should create a clear flow of traffic from start to finish. In other words, it should guide the visitor through a funnel that makes it easy for them to take the next step, whether that means purchasing an item, booking a service or filling out a form.

Social media content distribution is the process of sharing and promoting content across social platforms so that it reaches the right audience. When it is done well, it can help you increase visibility, drive traffic, and encourage engagement with your brand. Luckily, we are here to guide you through the process of getting your newly created content out in front of your audience on social media platforms. Good content meets effective social content distribution Finally, you have turned