CRM, HubSpot, Digital Marketing & Transformation

Getting buy-in from the sales team on your shiny new CRM system can be tough, but it’s a critical step to enable your new CRM to impact your organisation in the right way, In this blog, I’ll share my personal lessons learnt from implementing CRM systems at all manner of organisations over the last few years. I'll present these lessons in six stages we go through with all CRM implementations. Considering these stages should help you manage the change and drive user adoption in your sales team. I’ll also outline where you will most likely come up against resistance. I'll steer

In the ever-evolving world of digital marketing in South Africa, businesses face a unique set of challenges that require innovative solutions. From navigating economic constraints to managing data across multiple platforms, digital marketing professionals in South Africa must be agile and forward-thinking to stay ahead of the curve. But with challenges come opportunities. In this blog, we delve into the top challenges identified by a team of digital marketing professionals and explore the

Maintaining an integrated brand identity in the continuously evolving digital landscape is a daunting task. This challenge is intensified by the dynamic evolution of social media, with each major platform cultivating its own unique communication styles and trends. Despite these growing differences, modern consumers are expecting a similar brand experience no matter which touchpoint they interact with the brand. A cohesive social media presence is therefore essential for effective brand messaging and authentic interaction with the target audience. This article delves into

Building an effective business website is more than just creating a beautiful design. The flow of content needs to be structured in a way that strategically guides your target audience, builds trust, and ultimately drives action. Additionally, each business website consists of a core set of pages that serve a specific purpose. Regardless of whether you are a small business or a large multinational corporation, your business website needs these pages. Your Home page welcomes your target audience and communicates your key value proposition. The

Starting your own digital marketing agency is an exciting dream in an increasingly digital world where businesses are constantly seeking online growth opportunities. With the right skills and knowledge on how to start a digital marketing agency, you can position yourself as a valuable asset to companies needing digital marketing help. What Does It Take to Start a Digital Marketing Agency? Establishing a digital marketing agency involves a solid plan that includes identifying your niche, laying down a

As an SDR (Sales Development Representative), my days revolve around making connections and driving opportunities. HubSpot sequences have proven to be one of the most useful tools I've used. If you work in sales, particularly as an SDR, you will understand the hustle and how even minor improvements may make a significant difference. So, let me show you how I use HubSpot sequences to streamline my outreach and make my day a little easier. Getting started with HubSpot sequences When I initially started, I was

The new HubSpot Help Desk workspace combines the best features of the inbox and tickets into a single, centralised experience. It merges the real-time, omnichannel messaging capabilities of the inbox with the context, automation, and reporting power of tickets. What is the HubSpot Help Desk Workspace? It’s a centralised platform that integrates all customer support activities into one cohesive space. It allows support teams to efficiently manage and resolve customer issues by providing a comprehensive overview of all incoming requests. With features like ticket

HubSpot Sales Hub is the sales tool that compliments HubSpot’s customer platform. Sales are the single most important element of HubSpot - because without sales - businesses do not grow, are outcompeted, and will cease to exist. So how do we use HubSpot Sales Hub effectively? What are the key elements we need to be aware of? Let’s jump in. Prospecting Prospecting is something all sales teams do daily. Often the details of prospects and follow-ups get lost in Excel spreadsheets or written in a notebook.

Below is the recording of our recent webinar on Content Hub. Rather than just detail the features of HubSpot content Hub we took a unique direction in this webinar by covering how HubSpot is using AI to scale content and reach. HubSpot has integrated AI content creation and AI content repurposing directly into their website Content Management System - HubSpot Content Hub and marketing suite - HubSpot Marketing Hub. In the below webinar recording, we'll show you how you can create,