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In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more.

Digital Marketing

Facebook for business: 5 essential beginner tips

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Facebook is an essential tool for marketing your business. Even if you are not directly engaging on the platform. Not having a Facebook page can negatively impact your business presence. 1. Create a business page The first step is to create a business page. There’s no need to use your personal profile here. You want to use a business page to market your brand’s presence on Facebook. To set up your business page just visit the link above and follow the instructions. 2. Claim your page’s unique URL
Digital Marketing

6 reasons why your digital marketing campaigns fail

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We know the struggles of creating and launching a digital marketing strategy and, finally, when you have your digital marketing campaigns off the ground you run into issues. Your digital marketing campaigns are not showing a positive ROI and you are wondering what the problem could possibly be. Have no fear, we know a
Digital Marketing

5 tips to use Twitter for your business

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Utilising Twitter for your business 1. Choose a username that speaks to your business’s brand Make sure that it’s both unique and speaks to your branding and messaging. Make it easy to remember so users can easily mention you in tweets and help you to generate more engagement with your content. 2. Structure your Twitter profile effectively Use a custom profile background that provides more information about your business and catches the eye. In your profile, your Twitter bio needs to keep your business description brief and include relevant keywords
Digital Marketing

What is technical Search Engine Optimisation? Pt. 4

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What is technical SEO? Technical SEO focuses on how well a search engine is able to crawl and index your website’s content. For technical SEO to work properly, you need to make sure that you have followed through with the recommendations we outlined in our basic, on-page and off-page SEO blog posts. The truth of the matter is that technical SEO relates to all forms of search engine optimisation activities you perform on and off your website in some capacity.
Digital Marketing

How to build a community and drive lead generation

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The Challenge Outlined Post-event, the marketing team at the bank did a great job of uploading all the speaker's talks to the site, available for anyone to review. The content would deliver results far beyond the event itself. While we recognised this as a great initiative, we queried how we could take this idea even further. Was this the best use of the content, and could we help nurture a very high-quality contact database somehow to deliver more customers and more business to the bank? Most of the attendees were already clients, but beyond wowing them at the event, how could
Digital Marketing

What is Off-page Search Engine Optimisation?

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Off-page SEO, according to Neil Patel, refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. These actions impact your search engine rankings within SERPS (search engine results pages), and are done with the intention of improving the
Digital Marketing

What is on-page Search Engine Optimisation? Pt. 2

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What is on-page SEO? The technical definition, courtesy of MOZ, for on-page SEO is: “The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” In the simplest terms, on-page SEO is search engine optimisation that is conducted within website pages where the actual
Digital Marketing

8 Tips to Launch your 360-degree Digital Strategy

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We’ll cover SEO (Search engine optimisation), PPC (Pay per click advertising), customer communications, outbound email, inbound lead nurturing, social, content and finally your website. 1. SEO for consistent traffic growth Practicing good SEO starts with embracing the basics which we outlined in an introductory blog series that covers the introductory elements to good SEO. You can read the first part “What is SEO?” to get a far better in-depth understanding of SEO. However, to provide
Digital Marketing

6 ways to know when it is time to switch digital marketing agencies

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We understand that breaking up with a marketing agency is a difficult task. Like any relationship, even a professional one, when working with an agency, things can become rather uncomfortable and your company can be put in a compromising position. There are many reasons that the relationship with your current agency can deteriorate. Many times, your agency is not delivering on agreed key performance indicators (KPIs), they have not been responsive enough when dealing with your queries or have just been difficult to
 

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