CRM, HubSpot, Digital Marketing & Transformation

1. Get certified with a HubSpot Inbound Certification Getting a HubSpot certification is highly recommended. HubSpot’s Inbound Certification is especially relevant if you want to put the inbound marketing strategy into practice, and want to implement marketing automation and customer relationship management software within your business. It’s also free. Beyond the Inbound Certification, HubSpot offers a whole Academy to their

Digital marketing tips for your business in 2018 1. Personalise your content via effective content marketing Content is king and creating personalised content for your target audience sets you apart from the competition. Your content needs to connect with your customers and address where they’re in the buyer’s journey.

How to promote your business on LinkedIn 1. Create a LinkedIn profile and company page If you haven’t already, you’ll need to create a LinkedIn login, register as a member and set-up your personal profile. When creating your profile, in your description write how your business/company can help LinkedIn members and how you can assist them. You want your profile to attract people and encourage them to talk to you. After setting up your profile, create a

Facebook is an essential tool for marketing your business. Even if you are not directly engaging on the platform. Not having a Facebook page can negatively impact your business presence. 1. Create a business page The first step is to create a business page. There’s no need to use your personal profile here. You want to use a business page to market your brand’s presence on Facebook. To set up your business page just visit the link above and follow the instructions. 2. Claim your page’s unique URL

We know the struggles of creating and launching a digital marketing strategy and, finally, when you have your digital marketing campaigns off the ground you run into issues. Your digital marketing campaigns are not showing a positive ROI and you are wondering what the problem could possibly be. Have no fear, we know a

Utilising Twitter for your business 1. Choose a username that speaks to your business’s brand Make sure that it’s both unique and speaks to your branding and messaging. Make it easy to remember so users can easily mention you in tweets and help you to generate more engagement with your content. 2. Structure your Twitter profile effectively Use a custom profile background that provides more information about your business and catches the eye. In your profile, your Twitter bio needs to keep your business description brief and include relevant keywords

What is technical SEO? Technical SEO focuses on how well a search engine is able to crawl and index your website’s content. For technical SEO to work properly, you need to make sure that you have followed through with the recommendations we outlined in our basic, on-page and off-page SEO blog posts. The truth of the matter is that technical SEO relates to all forms of search engine optimisation activities you perform on and off your website in some capacity.

The Challenge Outlined Post-event, the marketing team at the bank did a great job of uploading all the speaker's talks to the site, available for anyone to review. The content would deliver results far beyond the event itself. While we recognised this as a great initiative, we queried how we could take this idea even further. Was this the best use of the content, and could we help nurture a very high-quality contact database somehow to deliver more customers and more business to the bank? Most of the attendees were already clients, but beyond wowing them at the event, how could

Off-page SEO, according to Neil Patel, refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. These actions impact your search engine rankings within SERPS (search engine results pages), and are done with the intention of improving the