CRM, HubSpot, Digital Marketing & Transformation

According to the Siemens 2017 African Digitalization Maturity Report, we are an evolving digital economy, which means the realisation of the importance of marketing via digital channels is also on the rise. With this, more people are searching online for products and services,

We are seeing a variety of social media networks and content publishing platforms come to the fore, such as YouTube, Twitter, Facebook, Instagram and LinkedIn. This is challenging to businesses because it redefines how brands are able to communicate with their audience and measure brand performance because of the evolving nature of digital and social platforms and the increasing amount of analytical data available. Video is one of the main sales disruptors for 2017 In the 2017 edition of the

Google may have over 200 search metrics and also constantly update algorithms, but the truth of the matter is that SEO does not need to be complex. By understanding the key basics of SEO, even little effort can help increase both the quality and quantity of website traffic, as well as exposure to your

So, what exactly are the advantages of integrating HubSpot with your email marketing efforts? Let us show you below! 1. Design and create branded emails without designers by using HubSpot With HubSpot, you can rapidly put together email marketing campaigns and content that looks both professional, on-brand and is responsive across mobile and desktop devices. The entire campaign can be designed by you and you alone, without the need for a graphic designer or IT expert to be on-hand. The HubSpot platform

Take a look at this blog that one of my colleagues wrote recently, it outlines whether designers should know how to code. She sums it up quite nicely. ‘’being multi-skilled is great but not at the cost of being mediocre at both design and development. Rather focus your skills but have working knowledge of both sides so you can be aware of the constraints and

HubSpot has over 23,000+ customers from across 90 countries using their marketing software. All of HubSpot’s software will help you to increase traffic, convert leads and prove return-on-investment (ROI). But what exactly is HubSpot Marketing? Let’s explore! HubSpot Marketing is all-in-one: HubSpot Marketing can be described as all-in-one marketing software. It brings your team, all your tools and data together in one platform. With the software, you can design web pages, landing pages, emails, blog posts and

We’ve compiled a list of 5 tips to ensure your designs don’t look like something created in MS Paint. 1. Find inspiration everywhere Create a folder on your desktop or create a board on Pinterest and collect work you think is successful. This will help you identify trends and give you a foundation of work to deconstruct and analyse. It will also be an indicator of the kind of work you’re drawn to and what style you tend to like, ultimately helping you to find your own style. Browse sites such as

1. Do Research Before starting any design brief, it is important to do research first as this stage will introduce you to the target marketing you’re trying to design for. Therefore, look for references from sites that you like. In this process, expose yourself to a collection of various designs and styles as this will help you shape the style you will ultimately use when designing your website. Become a sponge and soak up as much as you can. Consequently, this is why Behance is a great place to start as designers the world around post their work

The great thing about email marketing is that the emails can be sent to a list of targeted individuals. To get the most out of your email marketing, it is important to follow through with your emails, make sure they're fully optimised and measure your results. Ensure that you follow these 5 golden rules to optimise your emails as best as possible. Here are five ways you can optimise your emails to increase conversions: 1. Personalise your email marketing message Email