Our thinking about HubSpot, AI, & removing silo'ed data

What makes marketing automation software easy to use? 1. It's Intuitive When choosing a marketing automation platform, it should be intuitive for new users. As there are so many features within marketing automation tools, understanding how to use each feature and how they all fit together is vital for a successful automated marketing campaign. 2. It's Well-documented As is often said, if it's important, get it in writing. Documented software is good software. If the software you've chosen for marketing automation has a knowledge base, wiki, or

Although not the sexiest part of marketing automation, and despite being around for a few decades now, email marketing is still the top lead generation medium in the B2B space according to a 2017 report by Chief Marketer. So what core features do you need to look for in Marketing Automation software? 1. Easy to use email editor An easy to

There are a host of email automation software providers available globally, and a number of vendors (local and international) that we do suggest using locally here in South Africa. Email Automation is a cornerstone element of the fast growing space in digital marketing called marketing automation. What is email automation used for? Triggered emails: Welcome emails Abandoned cart emails Refer-a-friend Milestones like birthdays and anniversaries Scheduled emails:

1. Inbound marketing is a holistic digital marketing approach. Digital marketing has numerous touchpoints - blogs, websites, PPC, social media and videos. Individually, each platform can produce okay results, but when they're combined, the marketing results are beautiful. Inbound marketing brings your digital elements together into a cohesive strategy designed to generate leads and convert leads into customers. Find out how inbound marketing works. 2. Inbound marketing was

Setting the website optimisation stage We recently launched a new 1,400 page website for one of Africa’s largest law firms. The job was enormous: we trimmed the website from a massive 17,000 pages to 1,400! Some of you reading this might ask: "Why would you trim all that content? Content is so valuable!" Well, here’s the thing: those 1,400 pages we kept brought in 97% of the organic search traffic. The rest of the ±15,000 pages were just noise and a complication for the firm's marketing department content managers. The website Page Speed numbers were so

1. Inbound Marketing suits more complex services or 'considered purchases' Marketing with traditional shotgun advertising like website banners or print placements gives you a tiny amount of space & a minimal word-count to convince someone to look into a solution that really requires a lot of consideration. It just doesn't work very well. Instead, brands in the financial services space are seeing great results using inbound marketing strategies bolstered by resonant content and smart marketing automation used to qualify and nurture leads. And when we talk about smart automation, we're

What is HubSpot Inbound Marketing? Inbound marketing centres on the philosophy that the content you create should provide value and build trust with your leads before trying to sell them anything. The idea behind this is that you're going to engage your leads through attractive content. Through further interaction with them, the goal is to delight them and build a relationship with them, The reason that you'll hear people refer to inbound marketing as "HubSpot inbound marketing" is

SMART Goals are the cornerstone of inbound marketing and sales strategy. It's spoken about a lot by HubSpot, and it's crucial to understand what SMART goals are and why we need to set them. Why do you need SMART goals? SMART goals ensure that what you're trying to achieve is doable and relevant to your business. The SMART methodology forces you to think about your goaland take the right steps to achieving it. The SMART goals definition SMART

Spot the inbound marketing campaign Inbound marketing campaigns can be identified by checking to see if they follow these characteristics: 1. Everything is online, but it's all about helping real people solve real problems. Inbound marketing lives in the digital sphere, but everything is driven by helping people overcome their pain points. While an inbound marketing campaign lives on a website and relies on social media channels, landing pages and content marketing to work, nothing will happen without