CRM, HubSpot, Digital Marketing & Transformation

Posting anything on social media is easy! Getting that post to garner attention and further your exposure is the tricky part. Hashtags are an effective means to guide people to you. Like a roadmap, they can search the hashtag and be transported to a myriad of posts that made use of that hashtag. In this blog we will look at the Do’s and Don’ts of effective hashtag implementation. The Do’s: Try to find your audience by connecting with a community of people who share an interest in one specific theme. The more specific your hashtag, the greater chance you stand of reaching

UX takes everything complex about web-based platforms and web applications and makes them much easier to use. While the term may be quite new to you, the idea of user-friendly design is nothing utterly groundbreaking. Good design has been important not only in the online digital world but also in the design of products, buildings and other aspects of our daily lives. Making an experience user-friendly is the key to good design! Why should

The process of generating qualified leads during the lifecycle marketing process involves 3 phases: Attract, Delight and Sell, to valuable customers. Therefore lifecycle marketing is a framework formulated to assist in implementing your business marketing activities. Lifecycle marketing is part of various phases of customer experience until customer acquisition, this includes Attract, Delight and Sell.

You don’t have to look very hard to find articles stating that designers should or shouldn’t know how to code, so let’s start by listing the pros and cons of designer unicorns*. Why a designer should be a designer On the one hand, there is a large school of thought that believes it’s unnecessary for designers to take on the role of a developer (or vice versa). It argues

I have next step email drafts setup for all my prospects. We use HubSpot to do our marketing automation, so as soon as my client opened my post-sale email with the new proposal attached; I was notified. I triggered the email that has been lying in wait. End result: he opened it instantly and we’ve set up a follow-up meeting for next week. Selling has changed in the digital

One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and

This shouldn’t mean that designers and developers should work in isolation. It’s best practice for designers to have a basic understanding of web development before designing a website so they can design with the end in mind. Understanding key terms can assist designers in their process as they’ll be able to plan and brainstorm the functionality of the

If the viewer cannot discern a clear path of travel within the first 5 seconds of landing on your page they will high tail it out of there and be left with an unsavoury memory of their experience. Thus, you're losing a potential client and a return customer. How do we decide what are considered good web design practices? If we look at the website Awwwards, a site in which users upload their websites to be reviewed and scored

1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s