CRM, HubSpot, Digital Marketing & Transformation

We’ve compiled a list of 5 tips to ensure your designs don’t look like something created in MS Paint. 1. Find inspiration everywhere Create a folder on your desktop or create a board on Pinterest and collect work you think is successful. This will help you identify trends and give you a foundation of work to deconstruct and analyse. It will also be an indicator of the kind of work you’re drawn to and what style you tend to like, ultimately helping you to find your own style. Browse sites such as

1. Do Research Before starting any design brief, it is important to do research first as this stage will introduce you to the target marketing you’re trying to design for. Therefore, look for references from sites that you like. In this process, expose yourself to a collection of various designs and styles as this will help you shape the style you will ultimately use when designing your website. Become a sponge and soak up as much as you can. Consequently, this is why Behance is a great place to start as designers the world around post their work

The great thing about email marketing is that the emails can be sent to a list of targeted individuals. To get the most out of your email marketing, it is important to follow through with your emails, make sure they're fully optimised and measure your results. Ensure that you follow these 5 golden rules to optimise your emails as best as possible. Here are five ways you can optimise your emails to increase conversions: 1. Personalise your email marketing message Email

A good design principle to live by when designing websites that create conversions is to ask yourself a simple question, “What is the purpose of this page, what do you want the visitor to accomplish on this page?” Your website should essentially create a flow of traffic from start to finish, a funnel that the viewer can go through to get them to where you want them, be that

Posting anything on social media is easy! Getting that post to garner attention and further your exposure is the tricky part. Hashtags are an effective means to guide people to you. Like a roadmap, they can search the hashtag and be transported to a myriad of posts that made use of that hashtag. In this blog we will look at the Do’s and Don’ts of effective hashtag implementation. The Do’s: Try to find your audience by connecting with a community of people who share an interest in one specific theme. The more specific your hashtag, the greater chance you stand of reaching

UX takes everything complex about web-based platforms and web applications and makes them much easier to use. While the term may be quite new to you, the idea of user-friendly design is nothing utterly groundbreaking. Good design has been important not only in the online digital world but also in the design of products, buildings and other aspects of our daily lives. Making an experience user-friendly is the key to good design! Why should

The process of generating qualified leads during the lifecycle marketing process involves 3 phases: Attract, Delight and Sell, to valuable customers. Therefore lifecycle marketing is a framework formulated to assist in implementing your business marketing activities. Lifecycle marketing is part of various phases of customer experience until customer acquisition, this includes Attract, Delight and Sell.

You don’t have to look very hard to find articles stating that designers should or shouldn’t know how to code, so let’s start by listing the pros and cons of designer unicorns*. Why a designer should be a designer On the one hand, there is a large school of thought that believes it’s unnecessary for designers to take on the role of a developer (or vice versa). It argues

I have next step email drafts setup for all my prospects. We use HubSpot to do our marketing automation, so as soon as my client opened my post-sale email with the new proposal attached; I was notified. I triggered the email that has been lying in wait. End result: he opened it instantly and we’ve set up a follow-up meeting for next week. Selling has changed in the digital