Our thinking about HubSpot, AI, & removing silo'ed data

What is technical SEO? Technical SEO focuses on how well a search engine is able to crawl and index your website’s content. For technical SEO to work properly, you need to make sure that you have followed through with the recommendations we outlined in our basic, on-page and off-page SEO blog posts. The truth of the matter is that technical SEO relates to all forms of search engine optimisation activities you perform on and off your website in some capacity.

The Challenge Outlined Post-event, the marketing team at the bank did a great job of uploading all the speaker's talks to the site, available for anyone to review. The content would deliver results far beyond the event itself. While we recognised this as a great initiative, we queried how we could take this idea even further. Was this the best use of the content, and could we help nurture a very high-quality contact database somehow to deliver more customers and more business to the bank? Most of the attendees were already clients, but beyond wowing them at the event, how could

Off-page SEO, according to Neil Patel, refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. These actions impact your search engine rankings within SERPS (search engine results pages), and are done with the intention of improving the page authority, relevance, and ranking of a website on

What is on-page SEO? The technical definition, courtesy of MOZ, for on-page SEO is: “The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” In the simplest terms, on-page SEO is search engine optimisation that is conducted within website pages where the actual

We’ll cover SEO (Search engine optimisation), PPC (Pay per click advertising), customer communications, outbound email, inbound lead nurturing, social, content and finally your website. 1. SEO for consistent traffic growth Practicing good SEO starts with embracing the basics which we outlined in an introductory blog series that covers the introductory elements to good SEO. You can read the first part “What is SEO?” to get a far better in-depth understanding of SEO. However, to provide

We understand that breaking up with a marketing agency is a difficult task. Like any relationship, even a professional one, when working with an agency, things can become rather uncomfortable and your company can be put in a compromising position. There are many reasons that the relationship with your current agency can deteriorate. Many times, your agency is not delivering on agreed key performance indicators (KPIs), they have not been responsive enough when dealing with your queries or have just been difficult to work with in

Owing to their word-of-mouth nature, social media platforms like Facebook are informing consumer decisions and this affects not only large companies but also small businesses and start-ups. The Ambassador revealed that 71% of consumers who have a good social media service experience with a brand are likely to recommend it to other people. The old adage of go to where your customers are rings very true with social media. Your potential customers

What is growth driven design? Traditionally, a website passed from design to development, to testing and then finally to launch. Each of these steps requires that the team working on the project hands it off at one point, and no longer has any influence over the outcome. Growth driven design uses an agile approach involving all stakeholders from the beginning in an ongoing way throughout each iteration of the process. The difference lies in the approach. The traditional web design method views a website project as one large project for delivery whereas the GDD method views a

Marketing Automation and the Awareness Phase This is the stage in which prospects become aware of the existence of a solution. Content pieces that speak to your prospect’s challenges will form the basis of your communications while your prospect is in the awareness stage. Salespeople need to identify and highlight the pain points that prospects face by providing a range of content made available through their digital marketing efforts. This awareness will lead to the recognition of the problem and the