CRM, HubSpot, Digital Marketing & Transformation

1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s

What is digital marketing? Digital marketing encompasses the promotion of either products or brands via forms of digital media (including websites, apps and social media channels) platforms. It is predicted that in the near future digital marketing will replace traditional marketing approaches altogether. Why your business needs digital marketing It is important to establish an online presence to reach your target audience where they are most active. With online platforms, you are able to have real-time engagement with consumers and build stronger brand

In a study conducted by Ramesh Sitaraman, a computer science professor at the University of Massachusetts, it was discovered that after waiting just two seconds for a video to load, users began closing the page. Furthermore, after five seconds, the drop-off rate hit 25%. After ten seconds, you have lost

Luckily, we’re here to guide you through the whole social content distribution process of getting your newly created social media content out in front of your audience on social media platforms. Good content meets effective social content distribution Finally, you have turned your successful content pieces into a digital-ready social media content that’s primed for delivery across all your social media platforms. If you consider stage one to be social content creation, then stage two would be social

When I was at university, my main focus of study wasn’t website design or user experience design. But in my third year of university, I chose advertising as my focus. Now I find myself in one of Johannesburg’s up-and-coming digital agencies. I’m not a web developer by any means, but since working at MO Agency I’ve gained more knowledge about good practices for excellent user experiences on websites Below I will outline what I have

The benefit of HubSpot and a certified HubSpot partner The HubSpot platform is a great investment for businesses wanting to streamline their digital marketing processes by efficiently managing their digital marketing activities in one central place. To properly manage a marketing automation platform, you need a team of marketing automation and content marketing specialists. Although many HubSpot customers are able to do this effectively, a certified HubSpot partner with intimate knowledge of marketing automation can help

With the current business landscape becoming more and more competitive, the importance of digital media cannot be stressed enough. But utilising content strategically on your website, blog and social media pages can be quite tricky without direction. Consider going the inbound marketing route Inbound marketing is all the buzz at the moment, but few practice it effectively. If you didn’t already know the inbound marketing methodology can be pure magic when used correctly. One of our earlier blog posts explores

Well, I’m going to have to stop you right there. I’ve had that dream, too, but that’s not the type of A.I (Artificial Intelligence) I’m referring to. I’m talking about machine learning. What is machine learning? What’s that?! I hear you ask. Machine learning is a type of A.I. that allows a computer to learn about the user, and it’s the platform that’ll take your website to the next level in 2017. Let me explain why, by use of a familiar scenario… You visit your favourite eCommerce site, and you

When starting out, you might ask yourself: “What are the benefits of working at a digital agency, compared to freelancing and working for yourself?”. The answer is exposure to a wide variety of clients and brands, forcing you to stretch your creative skills. As you learn, you can then apply creatively what you know to different brands, within their brand guidelines. And as you become really experienced, you can start to push the boundaries