CRM, HubSpot, Digital Marketing & Transformation

With the current business landscape becoming more and more competitive, the importance of digital media cannot be stressed enough. But utilising content strategically on your website, blog and social media pages can be quite tricky without direction. Consider going the inbound marketing route Inbound marketing is all the buzz at the moment, but few practice it effectively. If you didn’t already know the inbound marketing methodology can be pure magic when used correctly. One of our earlier blog posts explores

Well, I’m going to have to stop you right there. I’ve had that dream, too, but that’s not the type of A.I (Artificial Intelligence) I’m referring to. I’m talking about machine learning. What is machine learning? What’s that?! I hear you ask. Machine learning is a type of A.I. that allows a computer to learn about the user, and it’s the platform that’ll take your website to the next level in 2017. Let me explain why, by use of a familiar scenario… You visit your favourite eCommerce site, and you

When starting out, you might ask yourself: “What are the benefits of working at a digital agency, compared to freelancing and working for yourself?”. The answer is exposure to a wide variety of clients and brands, forcing you to stretch your creative skills. As you learn, you can then apply creatively what you know to different brands, within their brand guidelines. And as you become really experienced, you can start to push the boundaries

Simply put, the biggest reasons your website isn’t performing could be because of a lack of mobile responsiveness, contact forms, unclear website navigation and no search engine optimisation. Do you understand who your target audience is? Why do people visit your website? Is the design of your website appealing? With that in mind, let’s take a look at 6 questions you should be asking if your website is of the ‘sucky’ variety. Who is your website for? If you are designing your website for your own

A specialised digital marketing agency can help you bridge the gap. You likely don’t have the time and expertise to have an inbound website designed and developed. This is where a digital marketing agency comes into the equation. Digital marketing and advertising agencies understand your pain points all too well. Some of these include:

When it comes to SEO most people don't know what they are talking about. SEO is a highly complex and ever-changing field. Here are the top 5 SEO myths. The top 5 myths of SEO 1. SEO is Cheap SEO is a fast-paced industry and ever-changing, which requires SEO specialist to stay up to date with all the latest changes in the industry. It is crucial to have a proper SEO ranking and it takes time; you cannot expect to invest little to no money for excellent results. 2. Website Audits are Cheap It is possible to generate a cheap SEO audit if

First off, let's go into detail on what a web developer does and what you need to become a good developer. Most people are aware that web developers build websites, but there is much more to it than that. Web developers build websites, web applications, web-based games, and more. Web developers do more than just write code, and while writing code is a big part of the job, interacting with designers, illustrators, copywriters and other personnel involved in the planning process is an essential piece of the puzzle. Web developers also analyse

But we now live in a different world where society is more diverse and fluid. A world bursting with new technologies, ideas and possibilities. Brands have to reach beyond their traditional marketing methods to reach their target audience and to stay ahead of the curve. This means brands are forced to break the boundaries of their guidelines, set rules and capture the attention of their clients. Brands should nowadays give themselves permission to be more surprising, to listen what their clients are saying and to cater

Open to any South African based eCommerce company, the event is in its 9th year. Users on their favourite eCommerce site were urged to go to a voting page and vote for their most loved eCommerce site - lured with the possibility of winning an Apple iPad. Andy Higgins, managing director of uAfrica.com, the competition organiser said, "The information gathered from the eCommerce survey gives us a strong understanding of the South Africa online