CRM, HubSpot, Digital Marketing & Transformation

In the digital age where a consistent, integrated brand identity and intuitive user experience are paramount, the subtle art of typography emerges as a key component in crafting a brand’s narrative. While often perceived as the mere selection of fonts, typography fulfills a variety of important functions within the context of digital branding. The process of developing a brand’s typography is therefore important, as it not only affects the visual appeal, but also the target audience’s interaction with the brand. This article provides a four-part overview

Are you searching for CRM software in South Africa? Our guide details the top CRM systems, honing in on vital considerations like integrations, pricing, and local market presence. We'll help you filter through the noise and pinpoint the customer relationship management software (CRM software) that aligns with your business needs.

Understanding the core differences between font types is essential for any brand aiming to build a recognisable identity and establish a strong, integrated digital presence. Furthermore, as fonts are a pivotal functional component of a brand’s visual identity, and have the power to evoke emotions and communicate values, their selection becomes a crucial aspect of brand strategy. Fortunately, it’s not necessary to understand the individual differences between the thousands of fonts in existence. Rather, a general

In this article, I explore the crucial balance between effective digital marketing and ethical data practices, focusing on compliance in personal data usage, especially list-based remarketing. I'll discuss the importance of clear privacy policies, transparent cookie consent, and ethical data handling on ad platforms like Meta and Google Ads, which use hashing to protect user privacy. Additionally, we address the challenges of managing data privacy in a fragmented digital

In addition to fulfilling an important functional role in digital branding, typography is used to convey a brand’s personality and effectively evoke emotional responses from the target audience. Through its inherent ability to express tone, character, and style, typography can influence how viewers perceive and interact with text, and by extension, the message or brand it represents. This article will therefore explore the different typographical components that can psychologically influence a brand’s target audience. Key Takeaways

Typography is often perceived as encompassing only the selection of fonts. However, in the modern digital landscape, typography is an essential component of digital branding and user experience. It transcends visual aesthetics and plays a crucial role in communicating a brand’s message and essence effectively to its target audience. Furthermore, a well-executed typography can influence customer perceptions and decision-making, making it a powerful element in marketing and communication strategies. This article delves into the multifaceted role of

Digital marketing is a fast-moving discipline that can make or break your business in South Africa. Those that embrace it will thrive; those that don't will struggle. This guide breaks down digital marketing into six components and highlights what you need to know to successfully market a business online.

Selecting the right font for your brand can feel overwhelming. There are many factors to consider and a seemingly endless list of fonts. To simplify this process, all of the important information about the strategic art of typography in digital branding, the psychological influence of typography, and the 4 major font types, have been synthesised into the following 4-step guide for selecting the ideal font for your brand. This article looks into the key considerations for selecting a font that not only embodies your brand's identity but also aligns with your target audience's expectations

A strong sales pipeline is customised to your company's sales process, but it will still follow a universal core structure. A deal in the sales pipeline is moved from stage to stage in the sales process until it either falls off the pipeline (Lost Deal) or is closed (Won Deal) and becomes a customer. Related: B2B Sales: Build a B2B strategy to generate better leads 12 Reasons Bad Sales Qualification Is