CRM, HubSpot, Digital Marketing & Transformation

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large data sets. Introduction I'm the CEO of MO Agency. We use a customer data platform called Segment at MO, but there are some other excellent CDPs available. To write this blog, I broadened my horizons by reading extensively about how Salesforce and Oracle describe and comprehend customer data platforms. As a

As the CEO of a seasoned HubSpot Solution Partner, with a team of 35 full-time staff, I've journeyed through the evolving landscape of digital marketing and CRM implementation for years. This experience has honed my skills and deepened my understanding of what it takes to be a successful HubSpot partner. In this article, I'll share my insights and professional advice on navigating and thriving in the HubSpot partner ecosystem. Understanding the

Digital marketing agencies need to have expertise in several different areas. Explore the key roles and responsibilities within a successful modern agency. Marketing agencies are the driving force behind successful marketing campaigns, employing professionals with distinct roles and responsibilities. Understanding the various jobs within a marketing agency is essential for both industry newcomers and businesses aiming to optimise their marketing efforts. Here are the different marketing jobs we will cover: Business Development

The strategic design of a B2B website’s structure, content and user experience (UX) is essential for creating a positive and engaging experience for a business’ target audience. It directly impacts user satisfaction, conversions, brand perception, and search engine rankings, making it a critical aspect of a successful website and overall digital stratcruciaegy. Conversely, a bad user experience not only damages a business’ brand, but results in a poor conversion ratio, lost opportunities and revenue, and decreased

The marketing landscape shifted significantly, and marketers constantly need to adapt their methods to the ever-evolving landscape. Digital marketing continues to thrive in 2023. HubSpot asked 1,500+ marketers worldwide about their marketing strategies and plans for 2023. Marketing, sales, and customer service priorities have shifted. Let’s dive into the statistics and discover what top digital marketing trends hold. 1. Content marketing Content marketing isn’t new but has undoubtedly grown in the last year, with 82% of marketers using online content in their strategy.

HubSpot has quickly become one of the world's leading CRMs alongside others such as Salesforce, Pipedrive, and Monday.com. But, what makes Hubspot such a great CRM compared to all the other systems? Businesses all over the world have been scrambling to integrate CRMs into their networks with some of the most notable global companies being Amazon, Apple, and Adidas. But you don't need to have a multi-million dollar international company to use a CRM. HubSpot is the ideal solution for small and medium-sized

Understanding Marketing Contacts Below is a simplified overview of how HubSpot marketing contacts work, as detailed in the following knowledgebase article: Understand marketing contacts. Marketing Contacts: Contacts you plan to engage with using HubSpot’s marketing tools (e.g., emails, ads). They affect your subscription cost. Non-Marketing Contacts: Contacts you don’t plan to market to. They don’t count towards your contact tier

As marketers, we are constantly adapting to rapidly changing customer needs. This guide sets out to help you grow your marketing strategy with automation by highlighting the benefits, comparing the marketing software and tools available and providing examples and some quick-start steps to get your campaigns up and running. With a large number of marketing automation software to choose from, we hope this guide will help you select the one that is right for your business needs and your spontaneous campaign ideas that struck while brushing your teeth.

HubSpot is a renowned customer relationship management (CRM) and marketing automation platform, and it has been instrumental in empowering businesses around the world to achieve growth and success. In this article, we’ll be looking at the power of HubSpot in South Africa. From small startups to established enterprises, this powerful CRM has taken businesses to the next level. Want to find out what HubSpot can do for you? These are some of our best customer success stories! Summary MO Agency