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As a social media manager, it can be both challenging and time-consuming to manage multiple platforms, track engagement, and optimise content for various clients all at once.
That is why the need for social media management software and tools is on the rise to help social media managers simplify and streamline their processes, so that they can outperform while staying on top of their lengthy to-do lists.
One of the most used social media management tools is HubSpot. HubSpot is a customer relationship management (CRM) software that offers a suite of marketing, sales, and customer service tools, including features for managing, tracking, and optimising social media efforts. HubSpot's all-in-one platform offers powerful social media management tools which help streamline and enhance social media management.
Because it's connected to the same CRM system used by the sales and customer service teams - HubSpot starts to bring you social media analytics alive in ways you never thought possible. So let's jump in.
Here’s why social media managers love HubSpot:
Effortless Scheduling and Management
Handling and managing multiple social media accounts at once can be overwhelming, time-consuming and complex, but HubSpot simplifies the process by allowing you to manage everything from one place. Allowing you to connect with Facebook, Instagram, Twitter, LinkedIn, or YouTube. HubSpot’s social media tool lets you create, schedule, and publish posts across multiple platforms from a single dashboard, eliminating the need to log into each platform separately, or being limited to the amount of posts or accounts that you can post to, like some social media management softwares do. By saving your time and efforts on scheduling, you can ensure better consistency in your posting schedule and performance. HubSpot’s visual calendar also gives you a quick-look overview of your scheduled content, making it easy to spot gaps and keep your social strategy on track.
AI-Powered Content Creation
HubSpot’s AI-powered content assistants are new to HubSpot and a total game-changer for social media managers. These AI tools can be used to generate new or repurposed creative content and engaging copy within a few prompts. AI-powered content assistants are also able to tailor content according to your brand tone, ensuring that all your content and messaging is brand-aligned.
How it works: As you start creating a social post in the manage section of HubSpot’s social media tool, click on the diamond star in the text box and put in a prompt to direct and guide the AI assistant. Once it has generated a response, you can request for it to either expand or shorten the text it provides you with. Once you are satisfied, you can insert the text into the caption of your post or email and add any additional info or wording where necessary.
Whether you’re working on your desktop or mobile app, HubSpot’s AI content tools streamline the process, allowing social media managers to produce high-quality posts, blogs, emails and more.
Advanced Custom Analytics and Reporting
Tracking the performance of your social media campaigns is essential to help optimise and improve your overall strategy. HubSpot’s advanced and customisable analytics make this easy with it’s comprehensive tracking of key metrics like engagement, reach, clicks, and conversions, offering valuable insights into how your content is performing.
When managing different clients, each with their own campaigns, goals and valued reporting metrics, having the ability to create custom reporting dashboards is crucial. HubSpot allows you to create customised reports to suit your campaign or clients’ specific needs.
Whether you're focusing on a particular platform or tracking certain KPIs, you can generate detailed reports and even automate their delivery to your clients. This level of personalisation helps social media managers make informed, data-driven decisions and showcase the ROI of their efforts.
Social Monitoring and Listening
Community management plays a huge role in a successful social media strategy. HubSpot’s social media monitoring and listening tools allows you to oversee activity across social media platforms, track mentions, hashtags, and keywords related to your brand, industry, or competitors.
This helps social media managers stay on top of important conversations, allowing them to engage with audiences in real time, respond to customer queries, and stay informed about online trends.
HubSpot’s monitoring tools ensure you never miss an opportunity to connect with your community or spot emerging topics.
Seamless Ad Management
Managing paid social media campaigns across several platforms can be complex, but HubSpot simplifies it by providing an integrated space for managing ads on Facebook, Instagram, LinkedIn, and Google Ads.
From setting budgets to targeting specific audiences in HubSpot CRM and tracking conversions, HubSpot lets you manage everything from one central hub.
The platform's comprehensive ad management tools give social media managers the ability to monitor their campaigns' performance in real-time, adjust strategies, and ensure that their budgets are being spent effectively—all without needing to switch between platforms.
Conclusion
If you’re looking for an all-in-one solution for content creation, scheduling, analytics, monitoring, and ad management, then HubSpot is the software for you.
HubSpot’s social media management tools simplify the social media process and free up time for social media managers to focus on what truly matters: engaging with their audience and driving real results.
