Streamlining Social Media Efforts with HubSpot and Breeze AI Social Agent

Social media is a no-brainer for businesses who wish to engage and connect with their audience online, however managing and executing an effective social media strategy is both time consuming and relies heavily on delivering good content at the right time. Thankfully, HubSpot’s social media tools help scale and streamline your social media efforts, using its recently introduced tool, Breeze AI.

Introducing Breeze AI - HubSpot’s latest AI Tool

HubSpot offers a wide variety of AI tools that are designed to enhance various aspects of your sales, marketing and customer relationship strategies. Welcome Breeze AI, a powerful AI tool with 80+ AI-powered features such as:

• Breeze Intelligence: designed to provide customer insights to help businesses to make data-driven decisions.
• Breeze Copilot: designed to generate content, summarise deals and customer tickets and research leads using data gathered within HubSpot’s CRM.
• Breeze Agents: a variety of AI assistance tools that help automate and streamline tasks such as content creation, social media management, sales prospecting and customer service.

What Does Breeze AI Social Agent Do?

Creating, implementing, scheduling and refining a social media strategy is a tedious, time consuming task that not all social media teams can manage the workload of. Breeze AI Social Agent is designed to save time and streamline content planning and creation by eliminating repetitive social media tasks, while providing valuable insights based on your performance data to help optimise your strategy and suggest ideal posting times. While Breeze AI Social Agent is still in a private BETA state, it is being tested by social media teams to experience its ability to:

Improve your social media strategy

Breeze AI Social Agent creates a multi-channel social media content strategy based on its analysis of your social media performance,  business details and current social media marketing best practices.

Save time ideating and creating content

Creativity blocks and lack of ideas can slow down your social media strategy and content creation process, however Breeze AI Social Agent can generate new social media posts that are brand-aligned and driven by insights relating to your audience to help deliver engaging content per platform.

Increase results by posting the right content at the right time

It takes time and a keen understanding of your audience insights to know what and when to post across various platforms. Breeze A Social Agent takes the pressure off by suggesting content that is personalised and tailored to your audience, all while suggesting the perfect time and days to post according to your audience’s online activity in an effort to improve reach, engagement and conversions.

Gain better insights into your strategy and how to improve it

Not all data provides clear insights into what you should do to revise your social strategy, however Breeze AI Social Agent is your social media expert that can incorporate your data with industry best practices to ensure your social media content is effective. It also syncs your social media strategy and performance with other aspects of your marketing strategy, such as email marketing and customer relationship management.

Final thoughts

Looking to be refined during the beta testing period and launched within the near future, Breeze AI Social Agent aims to be the next best tool to help businesses streamline and improve their social media efforts by eliminating the stress, creativity blocks and time consumption of social media by providing creative, data-driven content ideas and strategies that are brand-aligned to help achieve long-term, tangible results within the social media space.