CRM, HubSpot, Digital Marketing & Transformation

Software platforms are all integrating AI to some extent. As with most things, some are doing it better than others. HubSpot Breeze AI is without a doubt the most comprehensive AI implementation into a CRM system to date.

In today's competitive business environment, customer relationship management or CRM systems, are essential tools for businesses of all sizes. A well-chosen CRM system can help streamline customer interactions, improve sales pipelines, and enhance customer service. With so many options on the market, choosing the right CRM for your business can feel overwhelming. To help simplify the

Getting buy-in from the sales team on your shiny new CRM system can be tough, but it’s a critical step to enable your new CRM to impact your organisation in the right way, In this blog, I’ll share my personal lessons learnt from implementing CRM systems at all manner of organisations over the last few years. I'll present these lessons in six stages we go through with all CRM implementations. Considering these stages should help you manage the change and drive user adoption in your sales team. I’ll also outline where you will most likely come up against resistance. I'll steer

Are you searching for CRM software in South Africa? Our guide details the top CRM systems, honing in on vital considerations like integrations, pricing, and local market presence. We'll help you filter through the noise and pinpoint the customer relationship management software (CRM software) that aligns with your business needs.

Solar energy is a fast-growing sector in South Africa. Due to chronic supply issues, South Africans are quickly diversifying from the national power grid supplied by Eskom. Although this blog is directed at SA's growing team of Solar installers, the same principles apply to any forward-thinking contractor. With some anecdotal storytelling, my knowledge of CRM systems, and some short videos, I hope to convince you to implement a CRM for your Solar company. My

When it comes to choosing a customer relationship management (CRM) platform for your business, there are many options to consider. Two of the most popular platforms are HubSpot and Zoho. Both HubSpot and Zoho offer robust feature sets, intuitive interfaces, and a range of customisation options. However, some key differences between the two platforms are worth exploring before making a decision. In this article, we will provide an overview of HubSpot and Zoho. We will compare their pricing structures, ease of

CRM software has evolved over the last few years - and with it, the use of CRM tools in digital marketing. As more businesses adopt CRM software to manage their customer and prospect relationships, early adopters are seeing significant gains in digital marketing ROI and business growth. With a CRM system in place, companies can track customer interactions and preferences along the entire customer journey. This ethically collected personal data can be used to create targeted marketing campaigns that produce results. If you're a marketing manager, business owner/executive,

The POPI Act is a South African data privacy law that regulates how personal information is collected, used, processed, stored, and shared by public and private entities. It aims to protect personal information and impose obligations on organisations that process it. Introduction The Protection of Personal Information Act (POPIA), also known as the POPI Act, is a South African data privacy law enacted on 1 July 2021.

Pardot is a B2B marketing automation solution built on the Salesforce CRM platform. It allows businesses to create and manage marketing campaigns, track website visitor behaviour, and nurture leads through the sales funnel. In this post, we'll cover a handful of simple bullet point-driven answers to outline exactly 'What is Salesforce Pardot'. Feel free to jump down the list. What's the difference between Salesforce Marketing Cloud and Salesforce Pardot? Salesforce