CRM, HubSpot, Digital Marketing & Transformation

HubSpot CRM is free! Seem too good to be true? Why is HubSpot CRM free when all the other customer relationship (CRM) tools are rather expensive, and certainly not free? Think Salesforce CRM, Microsoft Dynamics CRM, and even Pipedrive. What is HubSpot CRM? HubSpot CRM is a customer relationship management (CRM) software that helps businesses manage and grow their customer relationships. It includes various tools and features such as contact and lead management, email marketing, sales

HubSpot and Salesforce have similar audiences and features, but the companies have had fundamentally different development paths that set them apart. Have you been wondering what the difference is between these CRM giants? Let's find out. HubSpot markets its CRM as a free enhancement to the paid software for sales and marketing teams. In truth, the CRM has always been part of the marketing suite, but it's now been built out into a fully-fledged CRM that competes head-to-head with Salesforce. For Salesforce, CRM has always been the core platform the company's thousands of apps,

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It's no secret that Customer Relationship Management systems have become crucial to modern businesses. The system is incredibly powerful, especially when it's used to its full

CRM systems have taken the world by storm. As they developed over the years, it’s become difficult to ignore the benefits that they bring to any business. These Customer Relationship Manager systems ultimately lead to better connections with your customers, driving sales and increasing client retention. But, a CRM is in fact much more than that. If well implemented, it can become the foundation of your business and catapult your business ahead of your competition. From automating essential tasks to

CRM implementation is a team effort and having the right people around you is essential if you want your implementation project to be a success. Your CRM implementation team will consist of a variety of people with different skill sets. However, there are two main teams that need to be in place: The implementation team is directly working on the CRM implementation. A supervisory committee consisting of all

Data migration is one of the most important factors when it comes to implementing a CRM. So much so that it can be considered an entire project of its own. By migrating your business’ historical data, you’ll ensure that your teams can report on effective sales strategies, avoid unnecessary effort, and improve sales velocity. Making the shift to a new CRM system can be a daunting task though. There are a lot of risks involved in the process of

A CRM is a system for managing relationships with a business’s customers. For B2B businesses, this involves tracking leads and customers across long sales cycles and through upgrade paths. For B2C businesses, this could include tracking buying behaviour, website activity, or maintaining a central list of lead and customer information. CRM Implementation is all the steps required to successfully

Twilio is a cloud communications platform-as-a-service company based in San Francisco, California. As of July 2022, Twilio has a market cap of $15.71 Billion. Twilio's products are used by major companies such as Uber, Airbnb, Netflix, and HubSpot. What is Twilio? Twilio offers developers a platform for building voice, video and messaging applications. The platform consists of a set of Application