CRM, HubSpot, Digital Marketing & Transformation

A CRM is a system for managing relationships with a business’s customers. For B2B businesses, this involves tracking leads and customers across long sales cycles and through upgrade paths. For B2C businesses, this could include tracking buying behaviour, website activity, or maintaining a central list of lead and customer information. CRM Implementation is all the steps required to successfully

What is an ERP? ERP systems help businesses manage everyday business activities like accounting, HR, procurement, project management and supply chain management. These tools help businesses manage, predict and act to streamline business processes and allocate resources. ERP systems can also assist in automating specific business tasks and launching new business models faster. What is a CRM? A CRM is exactly what it says on the box - it’s a customer relationship management system. They manage relationships with customers, including customer acquisition, customer

By integrating Microsoft Dynamics with HubSpot, you can easily automate quality lead delivery to your sales team by providing them with qualified leads directly into your Microsoft Dynamics CRM. You will be able to help your marketing team to improve ROI by providing them with clear visibility of which leads are the top opportunities, allowing them to create more targeted campaigns by segmenting leads on their engagement and nurturing them, which results in more customer conversions. 1.

Bill Gates once said that “How you gather, manage and use information will determine whether you win or lose.” Living in the information age like we do today, the above statement couldn’t be more true. By serving as a central place for all client interaction and data storage, a CRM can help businesses boost efficiency, grow, improve customer relationships, and forecast accurately. What is CRM? Simply put, CRM is a “Customer Relationship Management” software.

According to Nucleus Research, CRM has an average ROI of $8.71 for every dollar spent. CRM increases sales by up to 29%, improves productivity levels by up to 34% and increases sales revenue by up to 41% per salesperson (Salesforce). These stats are a testament to the massive productivity levels that many

Consider the following facts about CRM reported by SuperOffice in 2020: CRM software is now the biggest software market in the world and the growth isn’t slowing down. Market size is forecasted to reach $80 billion in revenues by 2025. A key factor behind CRM growth is access to information. Businesses want access to customer data in real-time, on-the-move and in the cloud. From customer service and email marketing to personalisation, companies now want to deliver a personalised experience to

HubSpot CRM’s immediate selling point is the price. It’s free. This is a massive advantage over its competitors, from Salesforce to Pipedrive. Yes, some businesses need a fully functional and highly integrated enterprise-grade CRM system, but the reality is that most don’t. There are so many enterprise size businesses that don't use their enterprise-grade CRMs properly. This is where HubSpot CRM is positioned, and with the addition of a few paid HubSpot Sales licences, HubSpot CRM can become a very

What is CRM? Often shortened to CRM, Customer Relationship Management is the heart of any business. CRM isn’t just a tool to help you be more productive at sales, it’s an application used to help you serve your customers better. We’re guessing that if you’re reading this blog you probably work in some sort of sales/marketing role and are probably even a manager. You’re interested in how to generate more leads, get more conversions, streamline your sales pipeline, customer retention and of

Contents Part 1: Why CRM systems fail Poorly set objectives Scope creep User adoption Wrong CRM vendor Overcomplicating requirements Not getting management on board